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White Outdoor Wall Lights

Maybe

Products sell for $46.99 on average, inside the sweet spot. But shoppers spend only $86K a year here, so White Outdoor Wall Lights is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$86K/yr64K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
24%top-5 click share · 45 brands · 66 sellers

Flapen Score

White Outdoor Wall Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, White Outdoor Wall Lights is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Outdoor Wall Lights market on Amazon at a glance

Shoppers on Amazon United States searched for White Outdoor Wall Lights 64K times last year and spent an estimated $86K. The top 5 brands take 43% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
2.8%
Market size, estimated
$86Ka year
Peak month
June1.9× the quietest month
Top search term
white outdoor wall lights11K searches a year

02 · Price

A sale here is worth $46.99.

Listings sell for $46.99 on average, from $10.18 to $115.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.99 that is $0 to $5K a year per listing.

Average price
$46.99inside the $15 to $100 sweet spot
Price range
$10.18–$115.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #343 within Porch & Patio Lights. It carries 563 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#343in Porch & Patio Lights
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
563per listing
Listings tracked
85

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Outdoor Wall Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

66

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

24%

Top 20: 54%

Open market

51%

  • Darkaway10%
  • VIANIS9%
  • LIT-PaTH9%
  • WIHTU7%
  • WISBEAM7%
  • MULANDI6%

Demand

White Outdoor Wall Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top White Outdoor Wall Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white outdoor wall lights11K/yr
  • white porch lights outdoor10K/yr
  • white porch light10K/yr
  • white outdoor light fixture9K/yr
  • white outside lights for house5K/yr
  • white outdoor light5K/yr
  • white outdoor lights for house5K/yr
  • white porch lights5K/yr
  • porch light white4K/yr

Reviews and returns

What reviews say buyers love and hate about White Outdoor Wall Lights

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Quality-Overall”
4.0%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Outdoor Wall Lights questions

Answered from the same tracked data.