white outdoor wall lights
Worth a lookShows a sweet-spot price point ($46.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$46.99avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Great$10.18–$115.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good563.49avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, white outdoor wall lights is a $86K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white outdoor wall lights market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $70K–$94K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.9%
- Avg brand age
- 44 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
66
Top-5 brand share
43%
Top 20: 85%
Top-5 click share
24%
Top 20: 54%
Open market
51%
- Darkaway10%
- VIANIS9%
- LIT-PaTH9%
- WIHTU7%
- WISBEAM7%
- MULANDI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top white outdoor wall lights search terms
- white outdoor wall lights11K/yr
- white porch lights outdoor10K/yr
- white porch light10K/yr
- white outdoor light fixture9K/yr
- white outside lights for house5K/yr
- white outdoor light5K/yr
- white outdoor lights for house5K/yr
- white porch lights5K/yr
- porch light white4K/yr
Top white outdoor wall lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIT-PaTH Outdoor Wall Light Fixture Rustproof Aluminum Clear Glass
LIT-PaTH$23.054.6★881 rev
WIHTU Outdoor Front Porch Light Wall Mount Exterior Lighting Fixture 1Pack
WIHTU$31.804.6★836 rev
MULANDI Die-Cast Aluminum & Glass Dusk to Dawn Photocell-Controlled Outdoor Wall Light IP65 Waterproof Outdoor Light Fixture E26 Base (60W Max) Porch Light ETL UL CSA Qualified White
MULANDI$27.814.4★38 rev
JOKAONOTL Porch Lights with GFCI Outlets Dusk to Dawn Outdoor Wall Lights Waterproof Exterior Lighting Fixtures Modern Outside Lights Wall Mount for House Patio Garage White 11.8H 1PC
JOKAONOTL$44.754.6★496 rev
EMART Plastic Outdoor Wall Light Fixtures Porch Sconces(2 Pack White)
EMART$38.394.4★2,869 rev
Newest
by launch date
FNYUSLET 2 Pack White Exterior Lighting Fixtures Wall Mount Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Coach Light for Garage Entryway
FNYUSLET$47.79142 rev
OPAXIS White Outdoor Light Fixture Dusk to Dawn Porch Lights Outdoor Exterior Wall Light with Ripple Glass Square Outside Lights for Patio Anti-Rust Garage Wall Sconce Light Photocell Auto On/Off
OPAXIS$44.8130 rev
MULANDI Die-Cast Aluminum & Glass Dusk to Dawn Photocell-Controlled Outdoor Wall Light IP65 Waterproof Outdoor Light Fixture E26 Base (60W Max) Porch Light ETL UL CSA Qualified White
MULANDI$27.8138 rev
MULANDI Outdoor Light Fixture Classic Die-Cast Aluminum & Tempered Glass Porch Light for House E26 Base (60W Max) Waterproof Wall Lantern for Front Door Garage Garden ETL Qualified White 1 Pack
MULANDI$18.1255 rev
OPAXIS White Porch Lights Outdoor with Dusk to Dawn Sensor Modern Outside Wall Lights with Seed Glass Aluminum Waterproof and Anti-Rust Outside Lights for House Garage Garden Entryway Doorway
OPAXIS$41.4589 rev
Trending
90-day click momentumOPAXIS White Outdoor Light Fixture Dusk to Dawn Porch Lights Outdoor Exterior Wall Light with Ripple Glass Square Outside Lights for Patio Anti-Rust Garage Wall Sconce Light Photocell Auto On/Off
OPAXIS$44.814.8★
2 Pack White Dusk to Dawn Front Porch Lighting Fixtures Wall Mount Sensor Outside Exterior Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Coach Light for Garage Entryway
FNYUSLET$45.044.5★
WISBEAM 2 Pack Outdoor Wall Light White Wall Sconce for House Porch Lighting Fixture E26 Base 60W Max Metal Housing Plus Glass Wet Location Rated ETL Qualified Bulbs not Included
WISBEAM$42.144.7★
WISBEAM 2 Packs White Outdoor Wall Lantern Black Exterior Waterproof Wall Sconce for House Aluminum Housing Plus Glass Wet Location Rated ETL Qualified Bulbs Not Included
WISBEAM$27.664.6★
FNYUSLET 2 Pack White Exterior Lighting Fixtures Wall Mount Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Coach Light for Garage Entryway
FNYUSLET$47.794.7★
What buyers say about white outdoor wall lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“Easy to Mount”
“Great quality light”
“Great deal”
“As advertised”
“looks beautiful”
“Good fit”
“Motion detection is good”
“It performs well”
“I like the styling of it”
What buyers complain about
“Poor quality”
“rust quickly”
“Not as Long Lasting as Expected”
“But I had to return them because we could not find backing to fit them”
“Not as advertised”
“The corners are all bending and changing colors”
“BAD DESIGN”
“Infuriating considering I had to pay to have it installed”
“Used item repackaged and sold as new”
“May not work”
Top return reasons
Common questions
- Is white outdoor wall lights profitable to sell on Amazon United States?
- The niche generates $86K/yr across 85 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the white outdoor wall lights niche?
- 45 brands and 66 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in white outdoor wall lights?
- Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Durability. The return rate is 4.0%.
- When does demand for white outdoor wall lights peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the white outdoor wall lights niche?
- Listings span $10.18–$115.87; the average listing price is $46.99 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.