White Outdoor Lights

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+60.7%

Conversion, latest week

3.8%

Market size, estimated

$68Ka year

Peak month

November3.0× the quietest month

Top search term

white outdoor string lights19K searches a year

Listings sell for $32.36 on average, from $6.73 to $72.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.36 that is $0 to $3K a year per listing.

Average price

$32.36inside the $15 to $100 sweet spot

Price range

$6.73–$72.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #252 within String Lights. It carries 3,944 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#252in String Lights

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,944per listing

Listings tracked

41

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months