white outdoor lights
Worth a lookShows a sweet-spot price point ($32.36 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.36avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$6.73–$72.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Growth
Great+60.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Okay3,943.51avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, white outdoor lights is a $68K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white outdoor lights market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $97K–$129K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.9%
- Avg brand age
- 47 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
35
Top-5 brand share
48%
Top 20: 96%
Top-5 click share
36%
Top 20: 78%
Open market
46%
- Brightown19%
- SUNTHIN11%
- Banord6%
- Brightech6%
- SUFEIMAS5%
- Tswayflort5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +60.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top white outdoor lights search terms
- white outdoor string lights19K/yr
- outdoor string lights white8K/yr
- outdoor string lights white cord7K/yr
- white patio lights6K/yr
- warm led string lights9K/yr
- outdoor lights white6K/yr
Top white outdoor lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brightown Outdoor String Lights 50FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Backyard Bistro Porch Deck Balcony White
Brightown$29.194.7★4,767 rev
Brightech Ambience Pro Waterproof LED Outdoor String Lights 48 Ft Hanging Dimmable Vintage Edison Bulbs 15 Bulbs 2W
Brightech$50.614.8★1,168 rev
Brightown Outdoor String Lights 29FT G40 LED IP65 Waterproof Patio Lights
Brightown$18.874.5★223 rev
SUFEIMAS 100FT White Outdoor String Lights IP65 Waterproof 30+2 Plastic LED Bulbs 2700K White Patio String Lights for Outside Porch Pergola Backyard Bistro Garden Wedding Lights
SUFEIMAS$64.614.6★1,447 rev
Tswayflort Outdoor String Lights 100 Feet LED Patio Lights 53 Plastic Edison Bulbs (3 Spare) Waterproof Connectable Hanging Light for Backyard Porch Balcony Party Decor White
Tswayflort$32.254.4★54 rev
Newest
by launch date
SUNTHIN 50FT Outdoor White String Light with 16 1W LED Shatterproof Filament Bulb for Patio Lights Backyard Porch Party Lights
SUNTHIN$39.848,323 rev
Banord Outdoor String Lights 50FT Waterproof Patio Lights with 1W Dimmable LED Bulbs Hanging String Lights for Outdoor Backyard Garden Deck Porch Gazebo Balcony Camping Party(White)
Banord$38.575,257 rev
Brightever 100FT Outdoor String Lights with Remote Dimmable LED Patio Lights with 32 ST38 Shatterproof Vintage Bulbs 2700K Warm White 3 Modes 2 Timer Outside Light for Yard Deck Cafe White
Brightever$34.3569 rev
Bosceos Outdoor G40 LED Globe String Lights 25FT Dimmable Shatterproof Waterproof Patio Lights with 12+2 Bulbs Connectable Commercial Hanging Light for Patio Balcony Backyard Party (White Wire)
Bosceos$19.255,047 rev
Larkvue 100FT Outdoor String Lights LED Patio Lights with 32 Waterproof Shatterproof Dimmable A39 Hanging Bulbs(2 Spare) for Garden Wedding-White
Larkvue$26.74232 rev
Trending
90-day click momentumBrightever 100FT Outdoor String Lights with Remote Dimmable LED Patio Lights with 32 ST38 Shatterproof Vintage Bulbs 2700K Warm White 3 Modes 2 Timer Outside Light for Yard Deck Cafe White
Brightever$34.354.2★
SUNTHIN 50FT Outdoor White String Light with 16 1W LED Shatterproof Filament Bulb for Patio Lights Backyard Porch Party Lights
SUNTHIN$39.844.7★
Bosceos Outdoor G40 LED Globe String Lights 25FT Dimmable Shatterproof Waterproof Patio Lights with 12+2 Bulbs Connectable Commercial Hanging Light for Patio Balcony Backyard Party (White Wire)
Bosceos$19.254.6★
Banord Outdoor String Lights 50FT Waterproof Patio Lights with 1W Dimmable LED Bulbs Hanging String Lights for Outdoor Backyard Garden Deck Porch Gazebo Balcony Camping Party(White)
Banord$38.574.7★
LED Outdoor String Lights 100ft ST38 White Waterproof Patio Lights with 50 Vintage Shatterproof Bulbs(3 Spare) Dimmable Outside Hanging Edison String Lights for Backyard Porch Balcony Warm White
Pogestrand$39.114.5★
What buyers say about white outdoor lights
What buyers praise and complain about, mined from review topics.What buyers love
“Great lights”
“Quality product received promptly”
“Good for the price”
“Almost a golden color”
“As Advertised”
“they seem very durable”
“Easy to use”
“Fit perfect”
“Wonderful Decoration”
“Works great”
What buyers complain about
“broke immediately”
“Absolute garbage”
“They shouldnt be dimming at all”
“Not very bright”
“Did Not Work”
“And the bulbs are not replaceable”
“I do wish the color temp was a bit more yellow”
“Costly for this to happen already”
“Not for outdoor use”
“Not waterproof”
Top return reasons
Common questions
- Is white outdoor lights profitable to sell on Amazon United States?
- The niche generates $68K/yr across 41 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +60.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the white outdoor lights niche?
- 25 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in white outdoor lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 4.8%.
- When does demand for white outdoor lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the white outdoor lights niche?
- Listings span $6.73–$72.42; the average listing price is $32.36 (sweet spot $15–$100). The average incumbent carries 3,944 reviews — the moat a new listing must climb.