white outdoor extension cord
Worth a lookShows searches that convert (12.3% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Growth
Great+89.1%90-day search growth — must beat 0% to launch
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$6.74–$34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$241K$241K/yr · 125K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,906.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, white outdoor extension cord is a $241K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white outdoor extension cord market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $236K–$314K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- GE27%
- BN-LINK16%
- Vockjour12%
- huanchain11%
- Amazon Basics10%
- EP6%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Top white outdoor extension cord search terms
- white outdoor extension cord66K/yr
- outdoor extension cord white17K/yr
- outdoor white extension cord12K/yr
- white outdoor extension cord waterproof4K/yr
- white extension cord outdoor9K/yr
- outdoor extension cord waterproof white7K/yr
- white heavy duty extension cord3K/yr
- waterproof extension cord white2K/yr
- extension cord outdoor white4K/yr
Top white outdoor extension cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Outdoor Extension Cord Waterproof Heavy Duty Extension Cord 16AWG 3 Prong 13 Amp 20 Ft UL Listed White 81598
GE$12.174.8★2,473 rev
BN-LINK 12ft Outdoor Extension Cord 3-Prong 16 Gauge General Purpose Power Cord Grounded Plug White for Landscaping & Holiday Decorations Home & Office 13A ETL
BN-LINK$13.174.8★903 rev
Amazon Basics Extension Cord 13 Amps 125V 20 Foot White 2-Pack
Amazon Basics$15.514.8★61,533 rev
10 Ft 13A 1625W 16AWG White Indoor Outdoor Extension Cord Waterproof Extension Cord with 3 Prong Grounded Plug Flexible Weatherproof Power Cable SJTW
Vockjour$8.834.8★4,399 rev
EP 6FT Outdoor Extension Cord 16/3 SJTW Heavy Duty White ETL Listed
EP$9.304.8★2,360 rev
Newest
by launch date
Skrizcable 16/3 50 FT Outdoor Extension Cord Waterproof Weatherproof & Flame Retardant White 3 Prong Power Cord Outside for Lawn & Garden 13 Amps 1625 Watts 125 VAC 16AWG SJTW ETL Listed
Skrizcable$23.465,828 rev
10 Ft 13A 1625W 16AWG White Indoor Outdoor Extension Cord Waterproof Extension Cord with 3 Prong Grounded Plug Flexible Weatherproof Power Cable SJTW
Vockjour$8.834,399 rev
16/3 White Indoor Outdoor Extension Cord 6 Ft Waterproof Extension Cord with 3 Prong Grounded Plug 13A 1625W 16AWG SJTW Flexible Weatherproof Power Cable
Vockjour$6.744,399 rev
16/3 15 Ft 3 Outlet Extension Cord Outdoor Waterproof White Extension Cords with Multiple Outlets 3 Prong with Multi Outlet Outside 13A 1625W 16AWG ETL Listed
energeaster$13.64530 rev
BN-LINK 12ft Outdoor Extension Cord 3-Prong 16 Gauge General Purpose Power Cord Grounded Plug White for Landscaping & Holiday Decorations Home & Office 13A ETL
BN-LINK$13.17903 rev
Trending
90-day click momentumSkrizcable 16/3 50 FT Outdoor Extension Cord Waterproof Weatherproof & Flame Retardant White 3 Prong Power Cord Outside for Lawn & Garden 13 Amps 1625 Watts 125 VAC 16AWG SJTW ETL Listed
Skrizcable$23.464.7★
Amazon Basics Extension Cord 13 Amps 125V 20 Foot White 2-Pack
Amazon Basics$15.514.8★
EP 6FT Outdoor Extension Cord 16/3 SJTW Heavy Duty White ETL Listed
EP$9.304.8★
HUANCHAIN 14 Gauge 15 FT Flat Plug Extension Cord White Indoor Outdoor Heavy Duty 3 Prong Grounded Low Profile Extension Wire Flexible 15A 1875W 125V 14AWG SJTW ETL Listed
huanchain$13.654.8★
10 Ft 13A 1625W 16AWG White Indoor Outdoor Extension Cord Waterproof Extension Cord with 3 Prong Grounded Plug Flexible Weatherproof Power Cable SJTW
Vockjour$8.834.8★
What buyers say about white outdoor extension cord
What buyers praise and complain about, mined from review topics.What buyers love
“For the price, the build quality looks totally appropriate”
“As advertised”
“Perfect size”
“Good purchase”
“Perfect for when you need a long extension cord”
“Feels sturdy and does it's job”
“this extension cord is PERFECT”
“I especially appreciate the waterproof and weather-resistant design”
“Very good material”
“perfect white color”
What buyers complain about
“Seems very cheap”
“Nothing on the packaging states that its waterproof”
“ok. For price would get different brand for cheaper prices”
“Plugging in my outdoor lights on my lanai I could all 3 outlets a little wobbly where they would stay lit”
“I was sent a used broken”
“Description states it is an outdoor chord; product states - to be stored indoors.”
“The cord is thick”
“never worked”
“it was too short for my outdoor needs”
“Im not sure if this is flaw in production or just this one”
Top return reasons
Common questions
- Is white outdoor extension cord profitable to sell on Amazon United States?
- The niche generates $241K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +89.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the white outdoor extension cord niche?
- 13 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in white outdoor extension cord?
- Top complaints mined from reviews: Quality-Overall, Water Resistance, Value For Money. The return rate is 3.6%.
- When does demand for white outdoor extension cord peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the white outdoor extension cord niche?
- Listings span $6.74–$34.12; the average listing price is $15.72 (sweet spot $15–$100). The average incumbent carries 5,906 reviews — the moat a new listing must climb.