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White Outdoor Ceiling Fan

Maybe

The top 5 brands take only 37% of clicks. But returns run at 5.0% of orders, so White Outdoor Ceiling Fan is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$139K/yr56K searches / yr
90-day growth
+60.2%search demand this quarter
Competition
24%top-5 click share · 43 brands · 62 sellers

Flapen Score

White Outdoor Ceiling Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, White Outdoor Ceiling Fan is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Outdoor Ceiling Fan market on Amazon at a glance

Shoppers on Amazon United States searched for White Outdoor Ceiling Fan 56K times last year and spent an estimated $139K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+60.2%
Conversion, latest week
2.6%
Market size, estimated
$139Ka year
Peak month
May3.8× the quietest month
Top search term
white outdoor ceiling fan10K searches a year

02 · Price

A sale here is worth $96.35.

Listings sell for $96.35 on average, from $43.16 to $195.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $96.35 that is $0 to $10K a year per listing.

Average price
$96.35inside the $15 to $100 sweet spot
Price range
$43.16–$195.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #353 within Ceiling Fans & Accessories. It carries 832 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#353in Ceiling Fans & Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
832per listing
Listings tracked
75

04 · Newcomers

Amazon counts 22 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
22Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Outdoor Ceiling Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$3K$6K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

62

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

24%

Top 20: 58%

Open market

57%

  • Wellspeed9%
  • Depuley9%
  • Phylluz7%
  • Amico6%
  • Hunter6%
  • Honeywell Ceiling Fans6%

Demand

White Outdoor Ceiling Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top White Outdoor Ceiling Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white outdoor ceiling fan10K/yr
  • white outdoor ceiling fan with light8K/yr
  • white 52 inch ceiling fan with light8K/yr
  • outdoor ceiling fan white5K/yr
  • 52 inch white ceiling fan with light8K/yr
  • white outdoor fan3K/yr
  • 52 white ceiling fan with light5K/yr
  • 42 inch white ceiling fan with light5K/yr
  • white modern ceiling fan4K/yr

Reviews and returns

What reviews say buyers love and hate about White Outdoor Ceiling Fan

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
14%of negative reviews mention “Durability”
5.0%of orders come back
“Not very durable”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Outdoor Ceiling Fan questions

Answered from the same tracked data.