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white outdoor ceiling fan

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 75Conversion 32Competition 91Returns 25Price range 37Avg price 76Brand share 95Review moat 67Quality gap 57

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$96.35

avg listing price — sweet spot $15–$100

Growth

Great+60.2%

90-day search growth — must beat 0% to launch

Review moat

Good832.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$43.16–$195.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$139K

$139K/yr · 56K searches

Returns

Okay5.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, white outdoor ceiling fan is a $139K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

white outdoor ceiling fan market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$145K–$193K
units × avg price
Conversion rate
2.6%
Avg BSR
#353
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
3.7%
Avg brand age
33 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

62

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

24%

Top 20: 58%

Open market

57%

  • Wellspeed9%
  • Depuley9%
  • Phylluz7%
  • Amico6%
  • Hunter6%
  • Honeywell Ceiling Fans6%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +60.2% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×

Top white outdoor ceiling fan search terms

  • white outdoor ceiling fan10K/yr
  • white outdoor ceiling fan with light8K/yr
  • white 52 inch ceiling fan with light8K/yr
  • outdoor ceiling fan white5K/yr
  • 52 inch white ceiling fan with light8K/yr
  • white outdoor fan3K/yr
  • 52 white ceiling fan with light5K/yr
  • 42 inch white ceiling fan with light5K/yr
  • white modern ceiling fan4K/yr
All search terms

Top white outdoor ceiling fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$8K8%$11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white outdoor ceiling fan

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Assembly was easy”

Noise Level13%

“Noise level is good”

Value For Money9%

“Excellent value”

Quality-Overall8%

“The quality is solid”

Remote Control7%

“Nice remote”

Brightness/Shine/Glow7%

“Bright lights”

Design-Overall5%

“Its well built”

Size-Overall2%

“fits the space well”

Ease Of Use2%

“Easy peasy”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Durability14%

“Not very durable”

Functionality-Overall9%

“Does not work right”

Quality-Overall8%

“POOR Quality control”

Assembly/Installation8%

“Cheaply made and not easy to assemble”

Noise Level7%

“But very noisy”

Remote Control5%

“Remote broke”

Size-Overall4%

“The size is wrong”

Value For Money3%

“Not Good Value”

Material Quality2%

“Also the material is very cheap plastic”

Instructions/User Manual/Troubleshooting2%

“The instructions are not good”

Top return reasons

Size-Overall41%
Functionality-Overall8%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Quality-Overall5%
Material Quality4%
Value For Money4%
Color3%
Assembly/Installation3%
Compatibility-Overall3%

Common questions

Is white outdoor ceiling fan profitable to sell on Amazon United States?
The niche generates $139K/yr across 75 tracked products. 22 of 26 products launched in the last 360 days are still selling. 90-day search growth is +60.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the white outdoor ceiling fan niche?
43 brands and 62 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in white outdoor ceiling fan?
Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 5.0%.
When does demand for white outdoor ceiling fan peak?
Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.
What does it cost to enter the white outdoor ceiling fan niche?
Listings span $43.16–$195.15; the average listing price is $96.35 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.