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White Masking Tape

Fail

Prices span $3.50–$9.12, mostly outside the sweet spot, so White Masking Tape is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$78K/yr71K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
82%top-5 click share · 8 brands · 57 sellers

Flapen Score

White Masking Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, White Masking Tape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Masking Tape market on Amazon at a glance

Shoppers on Amazon United States searched for White Masking Tape 71K times last year and spent an estimated $78K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
18.4%
Market size, estimated
$78Ka year
Peak month
November1.6× the quietest month
Top search term
white masking tape64K searches a year

02 · Price

A sale here is worth $6.03.

Listings sell for $6.03 on average, from $3.50 to $9.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $6.03 that is $3K to $5K a year per listing.

Average price
$6.03under the $15 to $100 sweet spot
Price range
$3.50–$9.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,158 within Painting Supplies & Tools. It carries 6,840 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,158in Painting Supplies & Tools
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,840per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top White Masking Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

57

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Amazon Basics44%
  • Baijixin16%
  • Zellykool11%
  • Scotch8%
  • SWRT7%
  • Duck7%
  • Open — no brand owns it (2 brands, 9%)

Demand

White Masking Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about White Masking Tape

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Adhesion/Stickiness”
45%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Masking Tape questions

Answered from the same tracked data.