white masking tape
Skip itPrices mostly outside the sweet spot ($3.50–$9.12) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,839.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 71K searches
Avg price
Bad$6.03avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad$3.50–$9.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white masking tape is a $78K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white masking tape market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #1,158
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
57
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
9%
- Amazon Basics44%
- Baijixin16%
- Zellykool11%
- Scotch8%
- SWRT7%
- Duck7%
- Open — no brand owns it (2 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +14.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top white masking tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
Amazon Basics$4.844.1★8,371 rev
Baijixin 2 Inch Beige White Wide Masking Tape 2 Inch X 55 Yard
Baijixin$6.124.3★2,075 rev
Zellykool Beige White Masking Tape 1 Inch x 55 Yards 2 Rolls
Zellykool$6.124.4★1,110 rev
Duck 1265015 1.88 x 20 yd Winking Tape Single Roll White
Duck$3.614.7★43,660 rev
G GINNVA White Masking Tape 1 Inch x 55 Yards 2 Rolls(Total 110 Yards) Medium-Adhesion Painting Tape No Residue Clean Removal for Painting Multi-Surface DIY Arts Crafts
G GINNVA$9.124.2★98 rev
Newest
by launch date
SWRT Masking Tape 1 Inch x 55 Yards 2 Rolls (110 Yards Total) White Tape for Painting Clean Removal Multi-Surface Paper Tape for Walls Crafts Labeling School & Home Use
SWRT$5.56114 rev
SWRT Masking Tape 1 Inch x 55 Yards 4 Rolls (220 Yards Total) Strong Adhesive Easy Tear Clean Removal Painters Tape for Painting Labeling Crafts Home & Office White
SWRT$8.66395 rev
G GINNVA White Masking Tape 1 Inch x 55 Yards 2 Rolls(Total 110 Yards) Medium-Adhesion Painting Tape No Residue Clean Removal for Painting Multi-Surface DIY Arts Crafts
G GINNVA$9.1298 rev
Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
Amazon Basics$4.848,371 rev
DOAY 3 Pack White Masking Tape - Painters Tape 1 Inch Wide - Multi-Surface Water Resistant Indoor & Outdoor Use - 270FT Total - Artist Tape for Paint Wall Watercolor Car DIY (#4010)
DOAY$7.81244 rev
Trending
90-day click momentumSWRT Masking Tape 1 Inch x 55 Yards 2 Rolls (110 Yards Total) White Tape for Painting Clean Removal Multi-Surface Paper Tape for Walls Crafts Labeling School & Home Use
SWRT$5.564.4★
SWRT Masking Tape 1 Inch x 55 Yards 4 Rolls (220 Yards Total) Strong Adhesive Easy Tear Clean Removal Painters Tape for Painting Labeling Crafts Home & Office White
SWRT$8.664.4★
Duck 1265015 1.88 x 20 yd Winking Tape Single Roll White
Duck$3.614.7★
G GINNVA White Masking Tape 1 Inch x 55 Yards 2 Rolls(Total 110 Yards) Medium-Adhesion Painting Tape No Residue Clean Removal for Painting Multi-Surface DIY Arts Crafts
G GINNVA$9.124.2★
Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
Amazon Basics$4.844.1★
What buyers say about white masking tape
What buyers praise and complain about, mined from review topics.What buyers love
“It sticks well”
“no major complaints”
“Worth the price”
“As advertised”
“it comes in handy”
“The color is nice”
“Works well”
“It does not break easily and thats good”
“Very Strong & Easy to work with”
“Great product design”
What buyers complain about
“Adhesive is terrible”
“Absolute garbage”
“It is on the thinner side”
“hard to work with”
“Not worth a penny”
“this product is not white”
“it's a strange kind of brittle”
“It falls apart when you try to pull it off the roll”
“Didn't work”
“Nearly impossible to get a clean strip off of it”
Top return reasons
Common questions
- Is white masking tape profitable to sell on Amazon United States?
- The niche generates $78K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the white masking tape niche?
- 8 brands and 57 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in white masking tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.7%.
- When does demand for white masking tape peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the white masking tape niche?
- Listings span $3.50–$9.12; the average listing price is $6.03 (sweet spot $15–$100). The average incumbent carries 6,840 reviews — the moat a new listing must climb.