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39

white mailbox post

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 11Growth 64Conversion 9Competition 59Returns 25Price range 17Avg price 61Brand share 31Review moat 76Quality gap 53

Review moat

Great489.31

avg incumbent reviews — the moat a new listing must climb

Growth

Good+41.9%

90-day search growth — must beat 0% to launch

Avg price

Good$142.04

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Price range

Bad$59.27–$297.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$42K

$42K/yr · 40K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, white mailbox post is a $42K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

white mailbox post market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$71K–$107K
units × avg price
Conversion rate
0.7%
Avg BSR
#60
Page quality
0%
Prime
62%
Sponsored
69%
Out of stock
6.4%
Avg brand age
58 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

51

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

9%

  • Mayne40%
  • 4Ever Products19%
  • ARCHITECTURAL MAILBOXES15%
  • Zippity Outdoor Products8%
  • Custom-Pak4%
  • Step24%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.9% search growth over the last 90 days.
1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.8×

Top white mailbox post search terms

  • white mailbox post19K/yr
  • vinyl mailbox post7K/yr
  • white mailbox with post6K/yr
  • mailbox post white5K/yr
  • mayne mailbox post3K/yr
All search terms

Top white mailbox post products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white mailbox post

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Easy assembly”

Quality-Overall14%

“Really well made product”

Size-Overall10%

“Perfect fit”

Strength9%

“Easy to install and very sturdy”

Value For Money8%

“Good buy for the money”

Design-Overall6%

“Solid construction, and easy to assemble”

Advertised Vs Actual Product5%

“As advertised”

Durability4%

“Durable”

Storage Capacity2%

“Lots of room”

Color2%

“color is great”

What buyers complain about

Strength12%

“Flimsy”

Quality-Overall11%

“Poor quality”

Material Quality8%

“Cheap material”

Size-Overall6%

“Bigger than expected”

Instructions/User Manual/Troubleshooting5%

“the instructions are average”

Design-Overall4%

“poor construction”

Durability3%

“Peak split after the first week”

Ease Of Use3%

“neither could be used”

Color3%

“Plus it looked really cheap when I did open it to see that the colors were wrong”

Value For Money3%

“Looks cheaper than expected”

Top return reasons

Size-Overall41%
Defective Material/Parts10%
Advertised Vs Actual Product7%
Quality-Overall6%
Material Quality6%
Assembly/Installation5%
Color5%
Compatibility-Overall4%
Strength2%
Product Condition2%

Common questions

Is white mailbox post profitable to sell on Amazon United States?
The niche generates $42K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +41.9%. Flapen's verdict: Skip it (39/100).
How competitive is the white mailbox post niche?
11 brands and 51 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in white mailbox post?
Top complaints mined from reviews: Strength, Quality-Overall, Material Quality. The return rate is 5.0%.
When does demand for white mailbox post peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the white mailbox post niche?
Listings span $59.27–$297.36; the average listing price is $142.04 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.