white mailbox
Worth a lookShows a sweet-spot price point ($70.55 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Great$70.55avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$379K$379K/yr · 218K searches
Review moat
Good1,407.6avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$13.81–$297.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white mailbox is a $379K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white mailbox market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $353K–$423K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 54%
- Out of stock
- 7.5%
- Avg brand age
- 49 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
92
Top-5 brand share
71%
Top 20: 96%
Top-5 click share
38%
Top 20: 77%
Open market
23%
- ARCHITECTURAL MAILBOXES36%
- Gibraltar Mailboxes10%
- RAINHOL10%
- BlissBoard8%
- Step26%
- KYODOLED5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Top white mailbox search terms
- white mailbox93K/yr
- white mailboxes for outside31K/yr
- mailbox white21K/yr
- white mailbox wall mount11K/yr
- white mail box9K/yr
- mailboxes for outside white9K/yr
- white metal mailbox7K/yr
- white wall mount mailbox8K/yr
- white plastic mailbox5K/yr
- large white mailbox4K/yr
Top white mailbox products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mail Boxes for House Outside RAINHOL White 19 x 8.7 x 6.7 Inches
RAINHOL$53.514.4★567 rev
Architectural Mailboxes Windsor Plastic Wall Mount Mailbox White Small
ARCHITECTURAL MAILBOXES$18.764.0★550 rev
Gibraltar Mailboxes Parsons Medium Capacity Rust-Proof Plastic White Post-Mount Mailbox PL10W0201
Gibraltar Mailboxes$26.344.5★3,236 rev
Architectural Mailboxes Parsons Plastic Post Mount Mailbox Compatibility Code A PL10W0AM White Medium Capacity 1 Count (Pack of 1)
ARCHITECTURAL MAILBOXES$17.734.6★4,274 rev
KYODOLED Wall-Mount Mailbox Large Capacity Mail Box Galvanized Steel Rust-Proof Metal Post Box Mailboxes for Outside 15.7x9.9x4.9 White
KYODOLED$31.304.6★4,827 rev
Newest
by launch date
Fumete White Mailboxes for Outside Metal Mail Box for House Outside Galvanized Steel Post Mount Rural Mailbox Standard Size 20 x 8.7 x 6.7 Inches
Fumete$53.643 rev
BlissBoard White Post Mount Galvanized Steel Mailbox 20 x 8.7 x 6.7 Inches
BlissBoard$50.63113 rev
BlissBoard White Post Mount Galvanized Steel Mailbox 20 x 8.7 x 6.7 Inches
BlissBoard$49.59108 rev
VERSASKY Wall-Mount Mailbox for Outside Large Capacity Rust-Proof Mail Box with Stay-Open Lid & Red Flag Kit Galvanized Steel Weather-Resistant Post Box for House Outside 10.5x4.3x14.2 White
VERSASKY$28.3871 rev
Mail Boxes for House Outside RAINHOL White 19 x 8.7 x 6.7 Inches
RAINHOL$53.51567 rev
Trending
90-day click momentumFumete White Mailboxes for Outside Metal Mail Box for House Outside Galvanized Steel Post Mount Rural Mailbox Standard Size 20 x 8.7 x 6.7 Inches
Fumete$53.644.7★
Architectural Mailboxes Parsons Plastic Post Mount Mailbox Compatibility Code A PL10W0AM White Medium Capacity 1 Count (Pack of 1)
ARCHITECTURAL MAILBOXES$17.734.6★
Architectural Mailboxes Windsor Plastic Wall Mount Mailbox White Small
ARCHITECTURAL MAILBOXES$18.764.0★
Mayne Newport Plus Mailbox Post with Standard Arm Weather-Resistant Durable Classic Design Easy-to-Install Outdoor Mailbox Post
Mayne$113.584.0★
BlissBoard White Post Mount Galvanized Steel Mailbox 20 x 8.7 x 6.7 Inches
BlissBoard$49.594.6★
What buyers say about white mailbox
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“Decent quality”
“Easy assembly”
“Easy to install and very sturdy”
“Fair price”
“Just what I wanted”
“It's built well”
“very durable”
“the door works well”
“Large capacity”
What buyers complain about
“Very large”
“Not great quality”
“Flimsy”
“It was not as easy as advertised”
“I don't believe it's durable”
“Not a lot to put together”
“Cheap plastic”
“Rusting”
“No instructions were included”
“Very flimsy latch”
Top return reasons
Common questions
- Is white mailbox profitable to sell on Amazon United States?
- The niche generates $379K/yr across 50 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the white mailbox niche?
- 27 brands and 92 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in white mailbox?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 3.7%.
- When does demand for white mailbox peak?
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the white mailbox niche?
- Listings span $13.81–$297.36; the average listing price is $70.55 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.