white insulation tape
Worth a lookShows searches that convert (11.7% search→purchase), but a small market ($36K/yr) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.61–$38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,776.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, white insulation tape is a $36K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white insulation tape market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $34K–$42K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.7%
- Avg brand age
- 46 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
82
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
29%
- BlueTex Insulation19%
- Tikfoam16%
- TapeManBlue13%
- New luwang11%
- BOMEI PACK6%
- Shurtape6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +11.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.6×
Top white insulation tape search terms
- white insulation tape13K/yr
- white foil tape3K/yr
- insulation tape white1K/yr
Top white insulation tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Window Weather Sealing Tape Window Draft Isolation Sealing Film Tape Window AC Seal Air Conditioner Sealing Tape No Residue Self Adhesive for Keep Out Cold Air Dust Rain Waterproof
Tikfoam$12.304.4★544 rev
Vapor Barrier Tape - 4 inch x 180 Roll Made in USA White Polyethylene Tape for Crawl Spaces & Moisture Barriers Waterproof Seal & Seam Tape for Underlayment Insulation and Plastic Liners
TapeManBlue$23.654.7★574 rev
BlueTex Insulation 3 Wide x 180 Long White Vapor Barrier Seam Tape - 1 Roll Waterproofing & Great for Crawlspaces Insulation Repairs Underlayment Seams Metal Building Insulation Seams
BlueTex Insulation$23.524.7★459 rev
New luwang Vapor Barrier Tape 4 Inch x 180 Roll Crawl Space Vapor Barrier White Polyethylene Moisture Barrier Tape Waterproof Seal & Seam Tape for Underlayment Insulation & Plastic Liners(1Roll)
New luwang$17.794.6★79 rev
Shurtape MB 100CT Metal Building Insulation Tape
Shurtape$23.504.5★183 rev
Newest
by launch date
SWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows
SWRT$10.3124 rev
SWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows
SWRT$10.92103 rev
AstrivixDD 1 Roll Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)
AstrivixDD$17.8074 rev
AstrivixDD 3 Rolls Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)
AstrivixDD$37.8874 rev
New luwang Vapor Barrier Tape 4 Inch x 180 Roll Crawl Space Vapor Barrier White Polyethylene Moisture Barrier Tape Waterproof Seal & Seam Tape for Underlayment Insulation & Plastic Liners(1Roll)
New luwang$17.7979 rev
Trending
90-day click momentumSWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows
SWRT$10.924.1★
SWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows
SWRT$10.314.0★
AstrivixDD 1 Roll Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)
AstrivixDD$17.804.2★
AstrivixDD 3 Rolls Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)
AstrivixDD$37.884.2★
Amazon Basics No Residue Non-Reflective Gaffers Tape Multipurpose for Photography Filming Electrical Cords 2 inch x 90 feet White
Amazon Basics$11.164.3★
What buyers say about white insulation tape
What buyers praise and complain about, mined from review topics.What buyers love
“Adhesion is excellent”
“Excellent product”
“It does the job just fine”
“As advertised”
“Easy to use”
“Also, the tape is strong”
“Good deal”
“Pretty durable”
“Great colors too”
“Water resistant”
What buyers complain about
“POOR ADHESIVE”
“isn't quite as thick”
“price is bit more”
“Very disappointed in quality”
“Just cause, it says waterproof doesn't mean it will”
“Flimsy,”
“Didn't work very well”
“Hard to use”
“came apart a lot”
“leaves a yellow cast”
Top return reasons
Common questions
- Is white insulation tape profitable to sell on Amazon United States?
- The niche generates $36K/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the white insulation tape niche?
- 18 brands and 82 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in white insulation tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Value For Money. The return rate is 1.5%.
- When does demand for white insulation tape peak?
- Demand peaks in Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the white insulation tape niche?
- Listings span $3.61–$38.61; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 3,777 reviews — the moat a new listing must climb.