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White Insulation Tape

Maybe

Buyers convert on 11.7% of searches. But shoppers spend only $36K a year here, so White Insulation Tape is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$36K/yr18K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
58%top-5 click share · 18 brands · 82 sellers

Flapen Score

White Insulation Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, White Insulation Tape is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Insulation Tape market on Amazon at a glance

Shoppers on Amazon United States searched for White Insulation Tape 18K times last year and spent an estimated $36K. The top 5 brands take 65% of clicks. Demand peaks in Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
11.7%
Market size, estimated
$36Ka year
Peak month
September2.6× the quietest month
Top search term
white insulation tape13K searches a year

02 · Price

A sale here is worth $16.83.

Listings sell for $16.83 on average, from $3.61 to $38.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.83 that is $0 to $2K a year per listing.

Average price
$16.83inside the $15 to $100 sweet spot
Price range
$3.61–$38.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #212 within Weatherproofing. It carries 3,777 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#212in Weatherproofing
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,777per listing
Listings tracked
24

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top White Insulation Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

82

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

29%

  • BlueTex Insulation19%
  • Tikfoam16%
  • TapeManBlue13%
  • New luwang11%
  • BOMEI PACK6%
  • Shurtape6%

Demand

White Insulation Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.6×

Search terms

Top White Insulation Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white insulation tape13K/yr
  • white foil tape3K/yr
  • insulation tape white1K/yr

Reviews and returns

What reviews say buyers love and hate about White Insulation Tape

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Adhesion/Stickiness”
42%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“POOR ADHESIVE”
A buyer, on “Adhesion/Stickiness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Insulation Tape questions

Answered from the same tracked data.