white flameless candle
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.19avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$8.90–$50.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,992.93avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.0%return rate — above 5% kills the launch gate
Market size
Bad$27K$27K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, white flameless candle is a $27K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white flameless candle market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $28K–$33K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.1%
- Avg brand age
- 38 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
36
Top-5 brand share
44%
Top 20: 92%
Top-5 click share
36%
Top 20: 76%
Open market
51%
- Gmnee16%
- Nimiko9%
- kakoya7%
- Amagic6%
- Raycare6%
- Hinabichan5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top white flameless candle search terms
- white pillar candles battery operated9K/yr
- 3x4 flameless candles7K/yr
- led candles white3K/yr
- white led candles with remote3K/yr
- 3x6 flameless candles2K/yr
Top white flameless candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nimiko Flameless Candles with Remote Battery Operated Flickering Flameless Candles LED Candles with Timer 2/4/6/8H with Realistic LED Candles Set of 9 (D3 x H 3 4 5 6 7) (White)
Nimiko$25.654.5★2,261 rev
Gmnee 3x4 Flickering Flameless Candles with Remote Timer LED Real Wax
Gmnee$21.214.7★571 rev
kakoya Flickering Flameless Candles Battery Operated with Remote and 2/4/6/8 H Timer Acrylic Led Pillar Candles Pack of 9 (appr D2.3xH5.56.57.5)with Realistic 3D Wick Candles for Home Decor(White)
kakoya$26.394.5★3,155 rev
Hinabichan Flameless Candles Battery Operated with Remote and 2/4/6/8 H Timer 6pcs Flickering Fake Electric Candles for Festival Wedding Home Party Decor (D3 x H 6) (White)
Hinabichan$22.694.5★234 rev
Gmnee 3x4 Outdoor Waterproof Flameless Candles with Remote Timers Plastic
Gmnee$9.814.5★945 rev
Newest
by launch date
Raycare 3x4 Waterproof Outdoor Flameless Pillar Candles with Remote Timer
Raycare$9.6762 rev
Gmnee 3x4 Flickering Flameless Candles with Remote Timer LED Real Wax
Gmnee$22.28571 rev
Hinabichan Flameless Candles Battery Operated with Remote and 2/4/6/8 H Timer 6pcs Flickering Fake Electric Candles for Festival Wedding Home Party Decor (D3 x H 6) (White)
Hinabichan$22.69234 rev
Nimiko Flameless Candles with Remote Battery Operated Flickering Flameless Candles LED Candles with Timer 2/4/6/8H with Realistic LED Candles Set of 9 (D3 x H 3 4 5 6 7) (White)
Nimiko$25.652,261 rev
Eldnacele Waterproof Flameless Flickering Candles with 6 Hours Timer Indoor Outdoor White LED Plastic Battery Operated Pillar Candles Pack of 4 Wedding Dinner Home Decor D3x H4 5 6 8
Eldnacele$18.17207 rev
Trending
90-day click momentumRaycare 3x4 Waterproof Outdoor Flameless Pillar Candles with Remote Timer
Raycare$9.674.6★
Nimiko Flameless Candles with Remote Battery Operated Flickering Flameless Candles LED Candles with Timer 2/4/6/8H with Realistic LED Candles Set of 9 (D3 x H 3 4 5 6 7) (White)
Nimiko$25.654.5★
antizer Flameless Candles Led Candles Pack of 9 (H 4 5 6 7 8 9 x D 2.2) Real Wax Battery Candles with Remote Timer for Home Fireplace Decor Wedding Festival Decor (Ivory 9 Pack)
antizer$21.674.5★
Set of 24 Slim Outdoor LED Candles Battery Operated Flickering Fake Candles with 10-Key Timers for Patio & Porch Decor 2.2 Inch Diameter Waterproof Resin Pillars for Large Events & Sconces (White)
Enido$34.604.4★
2 PCS 3 x 4 Outdoor Candles with Remote Timer Battery Operated Candles
7LinRay$12.854.6★
What buyers say about white flameless candle
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Excellent product”
“love the remote”
“Great deal”
“As advertised”
“Battery lasts”
“Easy to use”
“Love the Timer”
“Great size for what I needed”
“Very nice with neutral color”
What buyers complain about
“Will not turn on”
“the battery life is so short”
“Quality control is lacking”
“Not as bright”
“Small”
“the color is different”
“Dont last”
“Flicker”
“Looks expensive”
“Dont last with timer”
Top return reasons
Common questions
- Is white flameless candle profitable to sell on Amazon United States?
- The niche generates $27K/yr across 42 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the white flameless candle niche?
- 28 brands and 36 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in white flameless candle?
- Top complaints mined from reviews: Functionality-Overall, Battery Life, Quality-Overall. The return rate is 8.0% — above our launch gate.
- When does demand for white flameless candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the white flameless candle niche?
- Listings span $8.90–$50.79; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 2,993 reviews — the moat a new listing must climb.