Is White Exterior Paint profitable to sell on Amazon United States?

Flapen scores White Exterior Paint 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $174K a year across 22 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +45.3% in the last 90 days.

How competitive is the White Exterior Paint niche on Amazon United States?

11 brands and 64 sellers compete in White Exterior Paint on Amazon United States. The top 5 White Exterior Paint products take 64% of clicks, and the top 5 brands take 89%.

What do buyers complain about in White Exterior Paint?

White Exterior Paint buyers on Amazon United States complain most about Paint Quality, Size-Overall, and Color. Returns run at 1.3% of orders.

When does demand for White Exterior Paint peak?

Search demand for White Exterior Paint on Amazon United States peaks in May–Jun–Jul–Aug, and the busiest month runs 6.1× the quietest.

What does it cost to enter the White Exterior Paint niche?

White Exterior Paint sells for $20.57 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.42 to $54.87. The average product has 8,674 reviews, the count a new listing must catch up to.

White Exterior Paint

Maybe

Products sell for $20.57 on average, inside the sweet spot. But the average product has 8,674 reviews to catch up to, so White Exterior Paint is a Maybe.

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $174K/yr124K searches / yr
90-day growth: +45.3%search demand this quarter
Competition: 64%top-5 click share · 11 brands · 64 sellers

Flapen Score

White Exterior Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, White Exterior Paint is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The White Exterior Paint market on Amazon at a glance

Shoppers on Amazon United States searched for White Exterior Paint 124K times last year and spent an estimated $174K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months: 124K
Growth, 90 days vs prior 90: +45.3%
Conversion, latest week: 6.8%
Market size, estimated: $174Ka year
Peak month: July6.1× the quietest month
Top search term: white exterior paint19K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $6.42 to $54.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.57 that is $5K to $10K a year per listing.

Average price: $20.57inside the $15 to $100 sweet spot
Price range: $6.42–$54.87
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $5K–$10K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Paint & Primer. It carries 8,674 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 64%
Prime listings: 82%
Out of stock, average day: 0.0%
Average rank: #68in Paint & Primer
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 8,674per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products