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White Extension Cord 6 Feet

Fail

The products selling today already average 4.8★, so White Extension Cord 6 Feet is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$161K/yr92K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
67%top-5 click share · 15 brands · 27 sellers

Flapen Score

White Extension Cord 6 Feet against its category

The dotted line is the Tools & Home Improvement average. Past it, White Extension Cord 6 Feet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Extension Cord 6 Feet market on Amazon at a glance

Shoppers on Amazon United States searched for White Extension Cord 6 Feet 92K times last year and spent an estimated $161K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
18.6%
Market size, estimated
$161Ka year
Peak month
November3.4× the quietest month
Top search term
white extension cord 6 feet61K searches a year

02 · Price

A sale here is worth $9.43.

Listings sell for $9.43 on average, from $6.01 to $21.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.43 that is $5K to $7K a year per listing.

Average price
$9.43under the $15 to $100 sweet spot
Price range
$6.01–$21.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #77 within Cords, Adapters & Multi-Outlets. It carries 13,351 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#77in Cords, Adapters & Multi-Outlets
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
13,351per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top White Extension Cord 6 Feet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$32K$48K$65K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Skrizcable24%
  • Amazon Basics15%
  • LitStar14%
  • Cable Matters13%
  • TROND9%
  • YISHU4%

Demand

White Extension Cord 6 Feet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top White Extension Cord 6 Feet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white extension cord 6 feet61K/yr
  • extension cord white 6ft5K/yr
  • 6ft white extension cord5K/yr
  • 6 foot white extension cord5K/yr
  • 6 ft white extension cord5K/yr
  • 6 white extension cord4K/yr
  • extension cord 6ft white3K/yr
  • 6 ft extension cord white4K/yr

Reviews and returns

What reviews say buyers love and hate about White Extension Cord 6 Feet

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
1.4%of orders come back
“Falls apart”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Extension Cord 6 Feet questions

Answered from the same tracked data.