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White Extension Cord 20 Feet

Fail

The products selling today already average 4.8★, so White Extension Cord 20 Feet is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$118K/yr33K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
66%top-5 click share · 17 brands · 19 sellers

Flapen Score

White Extension Cord 20 Feet against its category

The dotted line is the Tools & Home Improvement average. Past it, White Extension Cord 20 Feet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Extension Cord 20 Feet market on Amazon at a glance

Shoppers on Amazon United States searched for White Extension Cord 20 Feet 33K times last year and spent an estimated $118K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
20.5%
Market size, estimated
$118Ka year
Peak month
December3.5× the quietest month
Top search term
white extension cord 20 feet9K searches a year

02 · Price

A sale here is worth $17.37.

Listings sell for $17.37 on average, from $9.04 to $36.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.37 that is $4K to $9K a year per listing.

Average price
$17.37inside the $15 to $100 sweet spot
Price range
$9.04–$36.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #113 within Cords, Adapters & Multi-Outlets. It carries 11,012 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#113in Cords, Adapters & Multi-Outlets
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
11,012per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top White Extension Cord 20 Feet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

19

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

21%

  • Amazon Basics38%
  • huanchain16%
  • Power By GoGreen8%
  • Conable7%
  • DEWENWILS6%
  • GE4%

Demand

White Extension Cord 20 Feet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top White Extension Cord 20 Feet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white extension cord 20 feet9K/yr
  • white extension cord 20+ feet14K/yr
  • 20 ft white extension cord5K/yr
  • 20ft white extension cord3K/yr
  • 20 foot white extension cord3K/yr

Reviews and returns

What reviews say buyers love and hate about White Extension Cord 20 Feet

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Seems very cheap”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Extension Cord 20 Feet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data