white extension cord 20 feet
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.37avg listing price — sweet spot $15–$100
Price range
Great$9.04–$36.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$118K$118K/yr · 33K searches
Review moat
Bad11,011.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, white extension cord 20 feet is a $118K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
white extension cord 20 feet market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $104K–$139K
- units × avg price
- Conversion rate
- 20.5%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 5.3%
- Avg brand age
- 54 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
19
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
21%
- Amazon Basics38%
- huanchain16%
- Power By GoGreen8%
- Conable7%
- DEWENWILS6%
- GE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top white extension cord 20 feet search terms
- white extension cord 20 feet9K/yr
- white extension cord 20+ feet14K/yr
- 20 ft white extension cord5K/yr
- 20ft white extension cord3K/yr
- 20 foot white extension cord3K/yr
Top white extension cord 20 feet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Extension Cord 20 Ft 3 Prong Outlet Extender Indoor Power Cord 13 Amps 125V White
Amazon Basics$9.044.8★61,533 rev
HUANCHAIN Indoor Outdoor White Extension Cord 20 ft Waterproof 16/3 Gauge Flexible Cold-Resistant Appliance Extension Cord Outside 13A 1625W 16AWG SJTW 3 Prong Electric Cord ETL
huanchain$9.074.8★741 rev
Amazon Basics Extension Cord 13 Amps 125V 20 Foot White 2-Pack
Amazon Basics$15.514.8★61,533 rev
Go Green Power 20ft White Extension Cord 3 Outlets 16/2 Gauge Indoor Use Child-Safe Covers UL Listed for Home & Office Electronics
Power By GoGreen$10.074.7★8,336 rev
3-Outlet Flat Extension Cord 20 FT 16 Gauge Extension Cable Flat Plug Multi Outlet 3 Prong Angled Plug SPT-3 Power Strip Indoor Extension Cable ETL Listed White
Conable$17.444.7★161 rev
Newest
by launch date
20 Ft 3 Outlet White Extension Cord Grounded Extension Cord with Multiple Outlets 16/3 AWG 3 Prong Power Strip for Indoor Use 13A 125V 1625W ETL Listed White
cismorvex$15.10238 rev
Go Green Power 20ft White Extension Cord 3 Outlets 16/2 Gauge Indoor Use Child-Safe Covers UL Listed for Home & Office Electronics
Power By GoGreen$10.078,336 rev
20Ft Long Extension Cord Flat Plug Power Strip with 8 Outlets & 4 USB Ports (2 USB C) Wall Mountable Surge Protector Desk Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$24.24280 rev
3-Outlet Flat Extension Cord 20 FT 16 Gauge Extension Cable Flat Plug Multi Outlet 3 Prong Angled Plug SPT-3 Power Strip Indoor Extension Cable ETL Listed White
Conable$17.44161 rev
SURAIELEC 20FT 360 Rotating Flat Plug Extension Cord Flat Wall Plug with 3 Outlets Braided Flat White Extension Cord for Indoor Use Small Space 16/3C SPT ETL Listed
SURAIELEC$19.38144 rev
Trending
90-day click momentumGo Green Power 20ft White Extension Cord 3 Outlets 16/2 Gauge Indoor Use Child-Safe Covers UL Listed for Home & Office Electronics
Power By GoGreen$10.074.7★
Maximm Extension Cord Heavy Duty (20 Feet) Flat Wire 3-Prong Flat Plug 14 AWG Power Cord - UL Certified White Ideal for Home and Office Use Appliances Electronics Power Tools
Maximm$23.064.8★
20Ft Extension Cord Flat Plug Power Strip - Tcstei 3-Side Outlet Extender with 6 AC Outlets and 3 USB Ports (1 USB C) Compact for Home Office Dorm Room Essentials White
Tcstei$15.064.7★
20 Ft 3 Outlet White Extension Cord Grounded Extension Cord with Multiple Outlets 16/3 AWG 3 Prong Power Strip for Indoor Use 13A 125V 1625W ETL Listed White
cismorvex$15.104.8★
Amazon Basics Extension Cord 13 Amps 125V 20 Foot White 2-Pack
Amazon Basics$15.514.8★
What buyers say about white extension cord 20 feet
What buyers praise and complain about, mined from review topics.What buyers love
“For the price, the build quality looks totally appropriate”
“Worked as expected”
“USB ports it is very convenient”
“Good value”
“Very sturdy”
“fits well”
“Love this extension cord”
“Perfect for when you need a long extension cord”
“Super easy to work with”
“Very durable”
What buyers complain about
“Seems very cheap”
“Cannot handle multiple devices plugged in at once”
“The breaker on this extension cord trips constantly”
“Didn't last long”
“Nothing on the packaging states that its waterproof”
“Wish it came in black”
“It's difficult to get over it with a walker”
“I was sent a used broken”
“it is small”
“The cord feels fragile”
Top return reasons
Common questions
- Is white extension cord 20 feet profitable to sell on Amazon United States?
- The niche generates $118K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the white extension cord 20 feet niche?
- 17 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in white extension cord 20 feet?
- Top complaints mined from reviews: Quality-Overall, Charging, Add-Ons/Attachments. The return rate is 2.7%.
- When does demand for white extension cord 20 feet peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the white extension cord 20 feet niche?
- Listings span $9.04–$36.38; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 11,012 reviews — the moat a new listing must climb.