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White Contact Paper

Fail

The top 5 products take 78% of clicks, so White Contact Paper is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$253K/yr602K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
78%top-5 click share · 12 brands · 23 sellers

Flapen Score

White Contact Paper against its category

The dotted line is the Tools & Home Improvement average. Past it, White Contact Paper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Contact Paper market on Amazon at a glance

Shoppers on Amazon United States searched for White Contact Paper 602K times last year and spent an estimated $253K. The top 5 brands take 81% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
602K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
4.5%
Market size, estimated
$253Ka year
Peak month
August1.8× the quietest month
Top search term
white contact paper121K searches a year

02 · Price

A sale here is worth $9.41.

Listings sell for $9.41 on average, from $5.86 to $38.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $9.41 that is $14K to $19K a year per listing.

Average price
$9.41under the $15 to $100 sweet spot
Price range
$5.86–$38.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #72 within Wallpaper & Wallpapering Supplies. It carries 2,832 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#72in Wallpaper & Wallpapering Supplies
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,832per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White Contact Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$25K$51K$76K$101K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

16%

  • Safiyya27%
  • Dimoon27%
  • Heroad13%
  • Dimcol9%
  • Qianglive5%
  • TANONE4%
  • Open — no brand owns it (6 brands, 16%)

Demand

White Contact Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top White Contact Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white contact paper121K/yr
  • white wallpaper130K/yr
  • white peel and stick wallpaper81K/yr
  • white contact paper peel and stick47K/yr
  • white wallpaper peel and stick39K/yr
  • peel and stick wallpaper white32K/yr
  • white wall paper25K/yr
  • contact paper white21K/yr
  • wallpaper white17K/yr
  • white contact paper for cabinets16K/yr

Reviews and returns

What reviews say buyers love and hate about White Contact Paper

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
4.6%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Contact Paper questions

Answered from the same tracked data.