Skip to content

White Cement

Fail

Demand is soft, at -26.7% this quarter, so White Cement is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$76K/yr12K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 99 sellers

Flapen Score

White Cement against its category

The dotted line is the Tools & Home Improvement average. Past it, White Cement is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Cement market on Amazon at a glance

Shoppers on Amazon United States searched for White Cement 12K times last year and spent an estimated $76K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
17.0%
Market size, estimated
$76Ka year
Peak month
June7.2× the quietest month
Top search term
rockite9K searches a year

02 · Price

A sale here is worth $37.46.

Listings sell for $37.46 on average, from $8.54 to $70.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $37.46 that is $9K to $19K a year per listing.

Average price
$37.46inside the $15 to $100 sweet spot
Price range
$8.54–$70.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #352 within Adhesives & Sealers. It carries 268 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#352in Adhesives & Sealers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
268per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top White Cement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

99

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Hartline Prod CO56%
  • Hartline17%
  • Rockite9%
  • Hartline Products Co Inc8%
  • FZBHRO4%
  • CRL3%
  • Open — no brand owns it (1 brand, 3%)

Demand

White Cement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Sep, Oct · busiest ÷ quietest = 7.2×

Reviews and returns

What reviews say buyers love and hate about White Cement

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
31%of negative reviews mention “Color”
1.5%of orders come back
“Would not recommend has black dye”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Cement questions

Answered from the same tracked data.