White Cement
FailDemand is soft, at -26.7% this quarter, so White Cement is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $76K/yr12K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 99 sellers
Flapen Score
White Cement against its category
The dotted line is the Tools & Home Improvement average. Past it, White Cement is stronger. Inside it, weaker.
Market
The White Cement market on Amazon at a glance
Shoppers on Amazon United States searched for White Cement 12K times last year and spent an estimated $76K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 17.0%
- Market size, estimated
- $76Ka year
- Peak month
- June7.2× the quietest month
- Top search term
- rockite9K searches a year
02 · Price
A sale here is worth $37.46.
Listings sell for $37.46 on average, from $8.54 to $70.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $37.46 that is $9K to $19K a year per listing.
- Average price
- $37.46inside the $15 to $100 sweet spot
- Price range
- $8.54–$70.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$19K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #352 within Adhesives & Sealers. It carries 268 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 50%
- Out of stock, average day
- 0.0%
- Average rank
- #352in Adhesives & Sealers
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 268per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top White Cement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HARTLINE 10001 Rockite Expansion Cement 15 Min 1 Lb
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 994
- Age
- 20y ago

HARTLINE Products CO INC Rockite 10010 10 Lb Rockite Fast-Setting Cement
- Price
- $24.64
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 17y ago

Hartline 10006 Rockite Cement 15 Min 5 Lb No Size White 80 Ounce
- Price
- $16.76
- Rating
- 4.6/5
- Reviews
- 1,386
- Age
- 19y ago

50 lb. Pail Expansion Cement Gray 0.5 cu. ft. Coverage Starts to Harden in 15 min.
- Price
- $63.73
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 7y ago

Rockite Cement 10 lb.
- Price
- $26.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11y ago
Trending
90-day click momentum
FZBHRO Large Labradorite Rock Polished Slab Block Healing Crystal Stone for Meditation Gift Home Decor 1.7-2.2 Pound
- Price
- $50.06
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 2y ago

MINERALUNIVERSE 1/2 LB Assorted Mix Rough Stones - Bulk Random Crystals - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing
- Price
- $9.85
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 5y ago

Rockite Cement 10 lb.
- Price
- $26.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11y ago

50 lb. Pail Expansion Cement Gray 0.5 cu. ft. Coverage Starts to Harden in 15 min.
- Price
- $63.73
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 7y ago

Rockite Cement 50 Lb White/Off-White/Gray (10051)
- Price
- $58.82
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 21y ago
Newest
by launch date
FZBHRO Large Labradorite Rock Polished Slab Block Healing Crystal Stone for Meditation Gift Home Decor 1.7-2.2 Pound
- Price
- $50.06
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 2y ago

MINERALUNIVERSE 1/2 LB Assorted Mix Rough Stones - Bulk Random Crystals - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing
- Price
- $9.85
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 5y ago

50 lb. Pail Expansion Cement Gray 0.5 cu. ft. Coverage Starts to Harden in 15 min.
- Price
- $63.73
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 7y ago

Rockite Cement 10 lb.
- Price
- $26.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11y ago

CRL Rockite Cement - 50 Pound Plastic Pail by CR Laurence
- Price
- $70.82
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
99
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Hartline Prod CO56%
- Hartline17%
- Rockite9%
- Hartline Products Co Inc8%
- FZBHRO4%
- CRL3%
- Open — no brand owns it (1 brand, 3%)
Demand
White Cement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Sep, Oct · busiest ÷ quietest = 7.2×
Reviews and returns
What reviews say buyers love and hate about White Cement
We read the reviews and the return reasons for every product selling here.
“Would not recommend has black dye”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Cement questions
Answered from the same tracked data.









