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White Cabinet Paint

Fail

Shoppers spend only $62K a year here, so White Cabinet Paint is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$62K/yr48K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
61%top-5 click share · 9 brands · 55 sellers

Flapen Score

White Cabinet Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, White Cabinet Paint is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Cabinet Paint market on Amazon at a glance

Shoppers on Amazon United States searched for White Cabinet Paint 48K times last year and spent an estimated $62K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
4.4%
Market size, estimated
$62Ka year
Peak month
August1.5× the quietest month
Top search term
white cabinet paint26K searches a year

02 · Price

A sale here is worth $30.02.

Listings sell for $30.02 on average, from $9.36 to $68.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.02 that is $0 to $3K a year per listing.

Average price
$30.02inside the $15 to $100 sweet spot
Price range
$9.36–$68.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #223 within Paint & Primer. It carries 3,684 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
4.4%
Average rank
#223in Paint & Primer
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,684per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top White Cabinet Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$19K$25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

55

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

7%

  • Rust-Oleum Home53%
  • Rust-Oleum19%
  • Heirloom Traditions Paint9%
  • DWIL6%
  • Anirun4%
  • CIONIA3%
  • Open — no brand owns it (3 brands, 7%)

Demand

White Cabinet Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top White Cabinet Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white cabinet paint26K/yr
  • rustoleum cabinet transformations kit8K/yr
  • rustoleum cabinet paint6K/yr
  • cabinet paint white3K/yr
  • rustoleum cabinet transformations4K/yr

Reviews and returns

What reviews say buyers love and hate about White Cabinet Paint

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Paint Quality”
40%of negative reviews mention “Paint Quality”
2.5%of orders come back
“Hard to paint with”
A buyer, on “Paint Quality”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Cabinet Paint questions

Answered from the same tracked data.