White Cabinet Paint
FailShoppers spend only $62K a year here, so White Cabinet Paint is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $62K/yr48K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 55 sellers
Flapen Score
White Cabinet Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, White Cabinet Paint is stronger. Inside it, weaker.
Market
The White Cabinet Paint market on Amazon at a glance
Shoppers on Amazon United States searched for White Cabinet Paint 48K times last year and spent an estimated $62K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $62Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- white cabinet paint26K searches a year
02 · Price
A sale here is worth $30.02.
Listings sell for $30.02 on average, from $9.36 to $68.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.02 that is $0 to $3K a year per listing.
- Average price
- $30.02inside the $15 to $100 sweet spot
- Price range
- $9.36–$68.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #223 within Paint & Primer. It carries 3,684 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 4.4%
- Average rank
- #223in Paint & Primer
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 3,684per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top White Cabinet Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 372007 Transformations Basics Cabinet & Trim Paint Quart Pure White 32 Fl Oz (Pack of 1)
- Price
- $18.07
- Rating
- 4.4/5
- Reviews
- 1,308
- Age
- 3y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
- Price
- $16.71
- Rating
- 4.5/5
- Reviews
- 31,417
- Age
- 18y ago

ALL-IN-ONE Paint by Heirloom Traditions Cashmere Quart
- Price
- $42.91
- Rating
- 4.4/5
- Reviews
- 12,631
- Age
- 9y ago

Rust-Oleum Cabinet Transformations Refinishing Kit Pure White Satin
- Price
- $55.60
- Rating
- 4.1/5
- Reviews
- 86
- Age
- 1y ago

Rust-Oleum Cabinet Transformations Refinishing Kit Black Satin
- Price
- $57.15
- Rating
- 4.1/5
- Reviews
- 86
- Age
- 1y ago
Trending
90-day click momentum
Rust-Oleum Cabinet Transformations Refinishing Kit Pure White Satin
- Price
- $55.60
- Rating
- 4.1/5
- Reviews
- 86
- Age
- 1y ago

Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White
- Price
- $15.51
- Rating
- 4.5/5
- Reviews
- 1,638
- Age
- 20y ago

Rust-Oleum Cabinet Transformations Refinishing Kit Black Satin
- Price
- $57.15
- Rating
- 4.1/5
- Reviews
- 86
- Age
- 1y ago

CIONIA All-in-One Paint - Multi Surface White Paint - Furniture and Cabinet for Interior/Exterior - No Sanding Quick Drying Perfect for Wood Wall Metal and More 5 Oz
- Price
- $13.44
- Rating
- 4.2/5
- Reviews
- 681
- Age
- 2y ago

DWIL White Paint Touch Up Paint Pen- 1.5 Oz Wood Furniture Paint for Wood Refinishing Quick-Dry White Paint for Wood Scratches Chips and Spots on Furniture Cabinets Doors Tables Dressers (White)
- Price
- $9.36
- Rating
- 4.2/5
- Reviews
- 655
- Age
- 2y ago
Newest
by launch date
Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz
- Price
- $14.10
- Rating
- 4.0/5
- Reviews
- 773
- Age
- 1y ago

Rust-Oleum Cabinet Transformations Refinishing Kit Pure White Satin
- Price
- $55.60
- Rating
- 4.1/5
- Reviews
- 86
- Age
- 1y ago

Rust-Oleum Cabinet Transformations Refinishing Kit Black Satin
- Price
- $57.15
- Rating
- 4.1/5
- Reviews
- 86
- Age
- 1y ago

Rust-Oleum 380390 Cabinet Transformations Kit Deep Tint Base Kit
- Price
- $64.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

DWIL White Paint Touch Up Paint Pen- 1.5 Oz Wood Furniture Paint for Wood Refinishing Quick-Dry White Paint for Wood Scratches Chips and Spots on Furniture Cabinets Doors Tables Dressers (White)
- Price
- $9.36
- Rating
- 4.2/5
- Reviews
- 655
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
55
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
7%
- Rust-Oleum Home53%
- Rust-Oleum19%
- Heirloom Traditions Paint9%
- DWIL6%
- Anirun4%
- CIONIA3%
- Open — no brand owns it (3 brands, 7%)
Demand
White Cabinet Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top White Cabinet Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white cabinet paint26K/yr
- rustoleum cabinet transformations kit8K/yr
- rustoleum cabinet paint6K/yr
- cabinet paint white3K/yr
- rustoleum cabinet transformations4K/yr
Reviews and returns
What reviews say buyers love and hate about White Cabinet Paint
We read the reviews and the return reasons for every product selling here.
“Hard to paint with”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Cabinet Paint questions
Answered from the same tracked data.









