Whirlpool Water Softener
FailProducts sell for $569.85 on average, outside the sweet spot, so Whirlpool Water Softener is a Fail.
- Flapen Score
- 32 / 100Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 4832
- Market size
- $48K/yr26K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 19 sellers
Flapen Score
Whirlpool Water Softener against its category
The dotted line is the Tools & Home Improvement average. Past it, Whirlpool Water Softener is stronger. Inside it, weaker.
Market
The Whirlpool Water Softener market on Amazon at a glance
Shoppers on Amazon United States searched for Whirlpool Water Softener 26K times last year and spent an estimated $48K. The top 5 brands take 96% of clicks. Demand peaks in Mar. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $48Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- whirlpool water softener25K searches a year
02 · Price
A sale here is worth $569.85.
Listings sell for $569.85 on average, from $18.83 to $904.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $569.85 that is $0 to $57K a year per listing.
- Average price
- $569.85above the $15 to $100 sweet spot
- Price range
- $18.83–$904.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$57K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #1,751 within Water Filtration & Softeners. It carries 620 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 57%
- Out of stock, average day
- 13.1%
- Average rank
- #1,751in Water Filtration & Softeners
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 620per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Whirlpool Water Softener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kenmore 350 Whole House Water Softener System 32 000 Grain 1-4 People
- Price
- $593.59
- Rating
- 4.3/5
- Reviews
- 432
- Age
- 10y ago
GE Smart Water Softener 35 000 Grain Reduce Hard Minerals to Whole House Built-in WiFi with Water Flow Alerts Soft Water for Shower Appliances and Plumbing GXSH35W
- Price
- $674.71
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 9mo ago
Aquasure Harmony Series 48 000 Grains Whole House Water Softener w/High Efficiency Digital Metered Control Head (48 000 Grains)
- Price
- $558.49
- Rating
- 4.4/5
- Reviews
- 3,164
- Age
- 8y ago
Kenmore 420 Water Softener System 40 000 Grain Capacity with Salt Saving Technology Whole Home Hard Water & Iron Reduction Compact Easy Install
- Price
- $825.15
- Rating
- 4.0/5
- Reviews
- 158
- Age
- 12y ago
Kenmore Elite 520 Hybrid Water Softener & Whole House Filtration System NSF-Certified 2-in-1 Softener + Filter Great Tasting Drinking Water
- Price
- $887.21
- Rating
- 3.8/5
- Reviews
- 122
- Age
- 12y ago
Trending
90-day click momentum
EcoPure EPH130 Whole House Water Softener & Filtration System 2-in-1 Design for Soft & Better-Tasting Drinking Water AutoSense AI Technology
- Price
- $695.50
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1mo ago
GE Smart Water Softener with Integrated Filtration 30 000 Grain Reduce Hard Minerals to Whole House Built-in WiFi with Water Flow Alerts Soft Water for Shower Appliances and Plumbing GXMD30W
- Price
- $904.17
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 9mo ago
Aquasure Harmony Series 32 000 Grains Whole House Water Softener with High Performance Automatic Digital Metered Control Head | Reduces Hardness and Improves Water Quality | for 1-2 bathrooms
- Price
- $473.98
- Rating
- 4.4/5
- Reviews
- 3,164
- Age
- 8y ago
EcoPure EP31 31 000 Grain Water Softener NSF-Certified Whole House Hard Water Solution with AutoSense Salt & Water Saving Technology Compact Design Easy DIY Installation City or Well Use
- Price
- $569.89
- Rating
- 4.0/5
- Reviews
- 182
- Age
- 9y ago
GE Smart Water Softener 35 000 Grain Reduce Hard Minerals to Whole House Built-in WiFi with Water Flow Alerts Soft Water for Shower Appliances and Plumbing GXSH35W
- Price
- $674.71
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 9mo ago
Newest
by launch dateEcoPure EPH130 Whole House Water Softener & Filtration System 2-in-1 Design for Soft & Better-Tasting Drinking Water AutoSense AI Technology
- Price
- $695.50
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1mo ago
Whlpool Water Softener Cleaner
- Price
- $28.71
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 7mo ago
GE Smart Water Softener 35 000 Grain Reduce Hard Minerals to Whole House Built-in WiFi with Water Flow Alerts Soft Water for Shower Appliances and Plumbing GXSH35W
- Price
- $674.71
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 9mo ago
GE Smart Water Softener with Integrated Filtration 30 000 Grain Reduce Hard Minerals to Whole House Built-in WiFi with Water Flow Alerts Soft Water for Shower Appliances and Plumbing GXMD30W
- Price
- $904.17
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 9mo ago
Aquasana SimplySoft 40 000 Grain Water Softener - Whole House Hard Water Reduction - Base Tank & Cabinet System WH-SF40-BASE
- Price
- $700.89
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Kenmore43%
- Aquasure27%
- GE16%
- EcoPure8%
- Ivation2%
- Generic2%
- Open — no brand owns it (1 brand, 2%)
Demand
Whirlpool Water Softener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Whirlpool Water Softener
We read the reviews and the return reasons for every product selling here.
“Had setup issues”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Whirlpool Water Softener questions
Answered from the same tracked data.