Skip to content

Whirlpool Reverse Osmosis Filters

Fail

Buyers convert on only 0.8% of searches, so Whirlpool Reverse Osmosis Filters is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$49K/yr63K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
79%top-5 click share · 5 brands · 11 sellers

Flapen Score

Whirlpool Reverse Osmosis Filters against its category

The dotted line is the Tools & Home Improvement average. Past it, Whirlpool Reverse Osmosis Filters is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whirlpool Reverse Osmosis Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Whirlpool Reverse Osmosis Filters 63K times last year and spent an estimated $49K. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.8%
Market size, estimated
$49Ka year
Peak month
July1.7× the quietest month
Top search term
ecowater systems filters18K searches a year

02 · Price

A sale here is worth $94.22.

Listings sell for $94.22 on average, from $24.89 to $213.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.22 that is $0 to $9K a year per listing.

Average price
$94.22inside the $15 to $100 sweet spot
Price range
$24.89–$213.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #610 within Water Filtration & Softeners. It carries 568 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
3.9%
Average rank
#610in Water Filtration & Softeners
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
568per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Whirlpool Reverse Osmosis Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

94%

Top 20: 94%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • EcoPure52%
  • Soft Water Supply32%
  • KleenWater7%
  • --6%
  • GLACIER FRESH2%
  • Water Filter Tec2%
  • Open — no brand owns it (0%)

Demand

Whirlpool Reverse Osmosis Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Whirlpool Reverse Osmosis Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecowater systems filters18K/yr
  • whirlpool reverse osmosis filters11K/yr
  • eco water filter replacement7K/yr
  • ecowater reverse osmosis filters6K/yr
  • ecowater filters replacement4K/yr
  • ecowater ero-3752K/yr
  • eco water filter3K/yr
  • eco water filter 73829163K/yr
  • whirlpool reverse osmosis replacement filters3K/yr
  • ecowater filter replacement3K/yr

Reviews and returns

What reviews say buyers love and hate about Whirlpool Reverse Osmosis Filters

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Filtration”
22%of negative reviews mention “Filtration”
3.0%of orders come back
“It didnt look like my other filter”
A buyer, on “Filtration”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Whirlpool Reverse Osmosis Filters questions

Answered from the same tracked data.