Whetstone

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

6.0%

Market size, estimated

$2.7Ma year

Peak month

December1.8× the quietest month

Top search term

sharpening stone412K searches a year

Listings sell for $21.70 on average, from $6.06 to $66.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $21.70 that is $109K to $130K a year per listing.

Average price

$21.70inside the $15 to $100 sweet spot

Price range

$6.06–$66.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

5,000–6,000

Revenue per listing a year

$109K–$130K

Returns

1.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Sharpening Stones. It carries 3,747 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Sharpening Stones

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

3,747per listing

Listings tracked

21

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months