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Wet N Fix

Fail

The top 5 products take 84% of clicks, so Wet N Fix is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$76K/yr82K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
84%top-5 click share · 7 brands · 11 sellers

Flapen Score

Wet N Fix against its category

The dotted line is the Tools & Home Improvement average. Past it, Wet N Fix is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet N Fix market on Amazon at a glance

Shoppers on Amazon United States searched for Wet N Fix 82K times last year and spent an estimated $76K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
8.8%
Market size, estimated
$76Ka year
Peak month
January1.7× the quietest month
Top search term
wet n fix20K searches a year

02 · Price

A sale here is worth $10.59.

Listings sell for $10.59 on average, from $5.39 to $24.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $10.59 that is $16K to $21K a year per listing.

Average price
$10.59under the $15 to $100 sweet spot
Price range
$5.39–$24.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$16K–$21K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #121 within Plugs. It carries 2,185 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#121in Plugs
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,185per listing
Listings tracked
9

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wet N Fix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • WETNFIX30%
  • UPTTHOW20%
  • X-Protector15%
  • Jyphorixal12%
  • Boncart11%
  • Kenbry9%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wet N Fix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Wet N Fix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wet n fix20K/yr
  • wet n fix drywall anchor repair12K/yr
  • drywall anchor repair kit6K/yr
  • wet and fix drywall anchor repair10K/yr
  • wet and fix8K/yr
  • wetnfix6K/yr
  • drywall anchor hole filler8K/yr
  • drywall anchor hole repair kit10K/yr
  • fix drywall anchor pulled out2K/yr

Reviews and returns

What reviews say buyers love and hate about Wet N Fix

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Didn't work very well”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wet N Fix questions

Answered from the same tracked data.