Is wet n fix profitable to sell on Amazon United States?

The niche generates $76K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (42/100).

How competitive is the wet n fix niche?

7 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in wet n fix?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Value For Money. The return rate is 1.4%.

When does demand for wet n fix peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the wet n fix niche?

Listings span $5.39–$24.92; the average listing price is $10.59 (sweet spot $15–$100). The average incumbent carries 2,185 reviews — the moat a new listing must climb.

wet n fix

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.39–$24.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,185.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.59

avg listing price — sweet spot $15–$100

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$76K

$76K/yr · 82K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, wet n fix is a $76K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wet n fix market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $132K–$159K; units × avg price
Conversion rate: 8.8%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 15.4%
Avg brand age: 46 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

WETNFIX30%
UPTTHOW20%
X-Protector15%
Jyphorixal12%
Boncart11%
Kenbry9%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top wet n fix search terms

wet n fix20K/yr +8.4%17.2% conv.
wet n fix drywall anchor repair12K/yr +1.8%13.7% conv.
drywall anchor repair kit6K/yr +86.4%10.6% conv.
wet and fix drywall anchor repair10K/yr -6.2%12.4% conv.
wet and fix8K/yr -0.2%13.6% conv.
wetnfix6K/yr +9.8%12.9% conv.
drywall anchor hole filler8K/yr +25.4%3.4% conv.
drywall anchor hole repair kit10K/yr -57.2%4.7% conv.
fix drywall anchor pulled out2K/yr +0.3%4.9% conv.

All search terms

Top wet n fix products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WETNFIX (20 Discs) - Fixing Wall Plugs Fast! No Need to Fill or redrill.

WETNFIX$7.964.4★11,034 rev

20 Packs Drywall Masonry Anchor Repair Kit Heavy Duty Wall Hole Patch Filler Fits Loose Wall Fixtures and Various Size Screws Quick Fix Wall Anchors DIY

UPTTHOW$5.394.4★565 rev

X-Protector Patches for Anchors - 20 PCS Set of 2 Sizes - Loose Wall Anchor Fix Pad - Dry Wall Anchor Repair Pads - Plaster Wall Anchors - Wall Anchors Repair Patches to Keep Them in Place!

X-Protector$9.814.4★486 rev

Drywall Anchor Repair Kit Loose Wall Anchor Fix Patches Ideal for Drywall and Masonry Only Wet Can Fix Wall Hole Fast 20 Patches with Anchors and Screws Included.

Jyphorixal$7.854.3★137 rev

Kenbry Drywall Anchor Repair Kit 1.96 x 39.37 Patch Easy Cut for Fast Loose Anchors Fix No Need to Redrill or Fill Ideal for Most of Surfaces

Kenbry$8.224.4★62 rev

Newest

by launch date

FIX Drywall Anchor Holes Fast - MudPlugz Drywall Hole Repair Kit - No Mesh - No Spackle - Professional Small Hole Wall Patch Kit - 36 Plugs - Reusable Prep Tool - Quick and Easy

Mudplugz$24.9255 rev

5mo ago

Kenbry Drywall Anchor Repair Kit 1.96 x 39.37 Patch Easy Cut for Fast Loose Anchors Fix No Need to Redrill or Fill Ideal for Most of Surfaces

Kenbry$8.2262 rev

7mo ago

WRAPNLOCK Drywall Anchor Repair Kit - Fast Loose Anchor Fix (No Fill/Redrill) - 22 Patches + Screws/Anchors/Screwdriver/Gloves Works for Home Fittings

Boncart$8.5959 rev

1y ago

Drywall Anchor Repair Kit Loose Wall Anchor Fix Patches Ideal for Drywall and Masonry Only Wet Can Fix Wall Hole Fast 20 Patches with Anchors and Screws Included.

Jyphorixal$7.85137 rev

2y ago

X-Protector Patches for Anchors - 20 PCS Set of 2 Sizes - Loose Wall Anchor Fix Pad - Dry Wall Anchor Repair Pads - Plaster Wall Anchors - Wall Anchors Repair Patches to Keep Them in Place!

X-Protector$9.81486 rev

2y ago

What buyers say about wet n fix

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use22%

“Ease of use”

Quality-Overall15%

“Perfect for wall repair”

Advertised Vs Actual Product14%

“As advertised”

Efficiency10%

“effective solution”

Maintenance And Repair5%

“Great product for small repairs”

Ease Of Cleaning3%

“not messy at all to use”

Value For Money3%

“Great product for the price”

Assembly/Installation2%

“The setup is simple as the instructions provide is straightforward”

Strength2%

“It is SOLID”

Instructions/User Manual/Troubleshooting2%

“Clear instructions make it very easy to use”

What buyers complain about

Functionality-Overall20%

“Didn't work very well”

Ease Of Use8%

“Hard to use”

Value For Money7%

“You pay a lot for what you get”

Size-Overall5%

“The tubes are small”

Advertised Vs Actual Product5%

“The pictures are deceptive”

Adhesion/Stickiness4%

“The paste in the tube seems to be runny for a construction adhesive”

Ease Of Cleaning4%

“Difficult to work with, messy”

Thickness4%

“it was very thick”

Assembly/Installation3%

“For a handyman to come over he would have charged me at least a hundred dollars to install a towel bar”

Material Quality3%

“Cheap Plastic for the Price”

Top return reasons

Functionality-Overall21%

Value For Money15%

Advertised Vs Actual Product12%

Size-Overall11%

Defective Material/Parts7%

Maintenance And Repair7%

Color4%

Product Condition4%

Socket/Port/Plug3%

Adhesion/Stickiness2%

Common questions

Is wet n fix profitable to sell on Amazon United States?: The niche generates $76K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (42/100).
How competitive is the wet n fix niche?: 7 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in wet n fix?: Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Value For Money. The return rate is 1.4%.
When does demand for wet n fix peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the wet n fix niche?: Listings span $5.39–$24.92; the average listing price is $10.59 (sweet spot $15–$100). The average incumbent carries 2,185 reviews — the moat a new listing must climb.