Is Western Lamps profitable to sell on Amazon United States?

Flapen scores Western Lamps 48 out of 100 on Amazon United States, a Fail. Shoppers spend $46K a year across 78 tracked products. Amazon counts 6 of the 12 products launched in the last year as successful launches. Search demand grew -3.7% in the last 90 days.

How competitive is the Western Lamps niche on Amazon United States?

48 brands and 64 sellers compete in Western Lamps on Amazon United States. The top 5 Western Lamps products take 25% of clicks, and the top 5 brands take 37%.

What do buyers complain about in Western Lamps?

Western Lamps buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Assembly/Installation. Returns run at 3.6% of orders.

When does demand for Western Lamps peak?

Search demand for Western Lamps on Amazon United States peaks in Jan, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Western Lamps niche?

Western Lamps sells for $64.89 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.66 to $158.28. The average product has 818 reviews, the count a new listing must catch up to.

Western Lamps

Fail

Buyers convert on only 0.7% of searches, so Western Lamps is a Fail.

Filters No Dominant Brand High Price

Flapen Score: 48
48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size: $46K/yr97K searches / yr
90-day growth: -3.7%search demand this quarter
Competition: 25%top-5 click share · 48 brands · 64 sellers

Flapen Score

Western Lamps against its category

The dotted line is the Tools & Home Improvement average. Past it, Western Lamps is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Western Lamps market on Amazon at a glance

Shoppers on Amazon United States searched for Western Lamps 97K times last year and spent an estimated $46K. The top 5 brands take 37% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months: 97K
Growth, 90 days vs prior 90: -3.7%
Conversion, latest week: 0.7%
Market size, estimated: $46Ka year
Peak month: January1.8× the quietest month
Top search term: western lamps49K searches a year

02 · Price

A sale here is worth $64.89.

Listings sell for $64.89 on average, from $17.66 to $158.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.89 that is $0 to $6K a year per listing.

Average price: $64.89inside the $15 to $100 sweet spot
Price range: $17.66–$158.28
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$6K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,277 within Lamps & Shades. It carries 818 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 99%
Prime listings: 90%
Out of stock, average day: 10.0%
Average rank: #1,277in Lamps & Shades
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 818per listing
Listings tracked: 78

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 12
Successful launches: 6Amazon's first-year sales bar
Average brand age: 39 months

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