Is Wen Sharpening System profitable to sell on Amazon United States?

Flapen scores Wen Sharpening System 42 out of 100 on Amazon United States, a Fail. Shoppers spend $616K a year across 23 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew -5.1% in the last 90 days.

How competitive is the Wen Sharpening System niche on Amazon United States?

9 brands and 28 sellers compete in Wen Sharpening System on Amazon United States. The top 5 Wen Sharpening System products take 55% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Wen Sharpening System?

Wen Sharpening System buyers on Amazon United States complain most about Functionality-Overall, Quality-Overall, and Sharpness. Returns run at 2.7% of orders.

When does demand for Wen Sharpening System peak?

Search demand for Wen Sharpening System on Amazon United States peaks in Jan–Feb–Mar–Apr–May–Jul, and the busiest month runs 5.5× the quietest.

What does it cost to enter the Wen Sharpening System niche?

Wen Sharpening System sells for $403.74 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $19.75 to $1420.41. The average product has 270 reviews, the count a new listing must catch up to.

Wen Sharpening System

Fail

Prices span $19.75–$1420.41, mostly outside the sweet spot, so Wen Sharpening System is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $616K/yr166K searches / yr
90-day growth: -5.1%search demand this quarter
Competition: 55%top-5 click share · 9 brands · 28 sellers

Flapen Score

Wen Sharpening System against its category

The dotted line is the Tools & Home Improvement average. Past it, Wen Sharpening System is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Wen Sharpening System market on Amazon at a glance

Shoppers on Amazon United States searched for Wen Sharpening System 166K times last year and spent an estimated $616K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $616K a year.

Searches, last 12 months: 166K
Growth, 90 days vs prior 90: -5.1%
Conversion, latest week: 0.9%
Market size, estimated: $616Ka year
Peak month: January5.5× the quietest month
Top search term: tormek50K searches a year

02 · Price

A sale here is worth $403.74.

Listings sell for $403.74 on average, from $19.75 to $1420.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $403.74 that is $0 to $40K a year per listing.

Average price: $403.74above the $15 to $100 sweet spot
Price range: $19.75–$1420.41
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$40K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #606 within Sharpening Stones. It carries 270 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 65%
Out of stock, average day: 1.4%
Average rank: #606in Sharpening Stones
Average rating: 4.23 starsAmazon United States average 4.42 stars
Average reviews: 270per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 51 months

Products