Is wemo light switch profitable to sell on Amazon United States?

The niche generates $52K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (34/100).

How competitive is the wemo light switch niche?

9 brands and 63 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in wemo light switch?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 6.1% — above our launch gate.

When does demand for wemo light switch peak?

Demand peaks in Feb–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the wemo light switch niche?

Listings span $12.52–$67.83; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 3,475 reviews — the moat a new listing must climb.

wemo light switch

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$34.85

avg listing price — sweet spot $15–$100

Price range

Great$12.52–$67.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,475.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 118K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, wemo light switch is a $52K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 34/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

wemo light switch market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $105K–$139K; units × avg price
Conversion rate: 1.3%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Kasa Smart45%
meross17%
Leviton14%
Belkin8%
Tapo7%
Aqara4%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top wemo light switch search terms

homekit light switch43K/yr -20.8%1.8% conv.
wemo switch13K/yr +6.3%0.5% conv.
homekit switch14K/yr +18.4%1.2% conv.
apple home light switch5K/yr -10.7%2.8% conv.
apple homekit light switch6K/yr -27.3%2.6% conv.
homekit smart switch5K/yr -21.2%2.2% conv.
wemo light switch12K/yr -52.7%4.0% conv.
smart switch apple homekit3K/yr -14.8%2.5% conv.
smart switch homekit5K/yr -30.5%2.1% conv.
apple homekit switch3K/yr -19.3%1.9% conv.

All search terms

Top wemo light switch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kasa Apple HomeKit Smart Light Switch KS200 Single Pole Neutral Wire Required 2.4GHz Wi-Fi Light Switch Works with Siri Alexa and Google Home UL Certified No Hub Required White

Kasa Smart$16.264.5★1,874 rev

Kasa Smart Kasa Apple HomeKit Smart Light Switch KS200P3 Single Pole Neutral Wire Required 2.4GHz Wi-Fi Light Switch Works with Siri Alexa & Google Home UL Certified No Hub Required White 3-Pack

Kasa Smart$40.504.5★1,874 rev

Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White

Leviton$30.524.3★81 rev

Wemo Smart Light Switch with Thread - Smart Switch for Apple HomeKit - 3 Way Switch Compatible - Smart Home Products - Can only be used with Apple HomeKit Apple Home App - Requires Neutral Wire

Belkin$40.462.9★232 rev

meross Smart Light Switch 4 Pack Supports Apple HomeKit Siri Alexa Google Assistant & SmartThings Single Pole Light Switch Neutral Wire Required Remote Control Schedule 2.4GHz Wi-Fi

meross$57.224.6★116 rev

Newest

by launch date

Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White

Leviton$30.5281 rev

3mo ago

Leviton Decora Smart Dimmer Switch Wi-Fi Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wired or Wire-Free 3-Way Neutral Wire Required D36HD-1RW White

Leviton$33.2978 rev

3mo ago

Airversa Smart HomeKit Button Controller 3-Button Smart Switch Works with Apple Home over Thread (Home Hub Needed) HomeKit Trigger Apple Home Ecosystem Exclusive QliQ AC1 White-2 Packs

Airversa$54.4645 rev

6mo ago

meross Smart Light Switch 4 Pack Supports Apple HomeKit Siri Alexa Google Assistant & SmartThings Single Pole Light Switch Neutral Wire Required Remote Control Schedule 2.4GHz Wi-Fi

meross$57.22116 rev

2y ago

meross 4 Pack 3 Way Smart Switch Smart Light Switch Supports Apple HomeKit Siri Alexa Google Assistant & SmartThings Wall Switch Neutral Wire Required Remote Control Timer

meross$64.751,119 rev

2y ago

What buyers say about wemo light switch

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation30%

“Installation wasn't too bad”

Quality-Overall10%

“Product is flawless”

Connectivity-Overall9%

“I never had any connectivity issues”

Compatibility-Overall5%

“Works well and pairs easily”

Value For Money5%

“Great for price”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“As advertised”

Efficiency3%

“Works Great”

Touch/Button Controls3%

“These are fantastic buttons”

Remote Control3%

“Great smart control features”

What buyers complain about

Connectivity-Overall20%

“Does not connect”

Functionality-Overall9%

“wouldnt turn on as well”

Durability9%

“Broke quickly”

Quality-Overall8%

“Complete garbage”

Assembly/Installation7%

“Extremely hard to install”

Compatibility-Overall4%

“Not compatible”

Instructions/User Manual/Troubleshooting3%

“The instructions are not step by step”

Value For Money2%

“But for $14ish they are not worth it”

Advertised Vs Actual Product2%

“False Advertising”

Software/Application2%

“the app was DRT. Dead right there”

Top return reasons

Compatibility-Overall22%

Functionality-Overall19%

Connectivity-Overall18%

Size-Overall6%

Advertised Vs Actual Product6%

Value For Money6%

Defective Material/Parts6%

Assembly/Installation4%

Bulb Flicker/Dimming/Color3%

Touch/Button Controls2%

Common questions

Is wemo light switch profitable to sell on Amazon United States?: The niche generates $52K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (34/100).
How competitive is the wemo light switch niche?: 9 brands and 63 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in wemo light switch?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 6.1% — above our launch gate.
When does demand for wemo light switch peak?: Demand peaks in Feb–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the wemo light switch niche?: Listings span $12.52–$67.83; the average listing price is $34.85 (sweet spot $15–$100). The average incumbent carries 3,475 reviews — the moat a new listing must climb.