- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $114K/yr74K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 39%top-5 click share · 23 brands · 30 sellers
Flapen Score
Well Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Well Lights is stronger. Inside it, weaker.
Market
The Well Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Well Lights 74K times last year and spent an estimated $114K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $114Ka year
- Peak month
- May2.5× the quietest month
- Top search term
- well lights14K searches a year
02 · Price
A sale here is worth $100.39.
Listings sell for $100.39 on average, from $15.66 to $444.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $100.39 that is $0 to $10K a year per listing.
- Average price
- $100.39above the $15 to $100 sweet spot
- Price range
- $15.66–$444.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #107 within Landscape Lighting. It carries 208 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #107in Landscape Lighting
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 208per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 7 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Well Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SUNVIE 12 Pack Low Voltage Landscape Lighting 12W LED Outdoor In-Ground Waterproof Shielded Well Lights Warm White Paver Lights with Wire Connectors for Pathway Garden Yard Fence Deck
- Price
- $107.90
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 4y ago

ZUCKEO Low Voltage Landscape Lighting LED Well Lights 3W 12V-24V in Ground Light IP67 Waterproof Outdoor Low Voltage Landscape Lights for Floor Driveway Deck Step Garden (8 Pack Warm White)
- Price
- $58.77
- Rating
- 4.5/5
- Reviews
- 1,112
- Age
- 6y ago

SUNVIE 12W Low Voltage Landscape Lighting with Connectors 1200LM Ultra Bright Well Lights Landscape LED In Ground Waterproof Outdoor Warm White Paver Lights for Garden Yard Driveway 12 Pack
- Price
- $112.65
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 3y ago

SUNVIE 6 Pack Low Voltage Landscape Lighting 5W Waterproof Well Lights Landscape LED in Ground with Wire Connectors Anti-Glare Outdoor Ground Lights 3000K Low Voltage Pathway Lighting for Garden
- Price
- $67.62
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 7mo ago

MALORY Brass Top Cover Landscape Well Lights (126 mm) 12V Low Voltage Outdoor In Ground Lights Landscape Lighting for Pathway Driveway and Garden 4-Pack with MR16 Bulb (Flat Top)
- Price
- $166.18
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 3y ago
Trending
90-day click momentum
SUNVIE 5W Low Voltage Landscape Lighting Anti-Glare Outdoor In-Ground Lights 3000K Well Lights Low Voltage with Wire Connectors Waterproof LED Landscape Lighting for Pathway Garden 12 Pack
- Price
- $110.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago

SHONELIGHTING Solar Step Lights Outside 33 Focused LEDs Stair Light 6PK
- Price
- $133.00
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago

SUNVIE 6 Pack Low Voltage Landscape Lighting 5W Waterproof Well Lights Landscape LED in Ground with Wire Connectors Anti-Glare Outdoor Ground Lights 3000K Low Voltage Pathway Lighting for Garden
- Price
- $67.62
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 7mo ago

SUNVIE 12W Low Voltage Landscape Lighting Shielded Well Lights Landscape LED in Ground Waterproof 12V-24V Low Voltage Outdoor in Ground Lights with Connectors for Pathway Garden 2 Pack
- Price
- $25.75
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago

MALORY Brass Top Cover Landscape Well Lights (126 mm) 12V Low Voltage Outdoor In Ground Lights Landscape Lighting for Pathway Driveway and Garden 10-Pack with Bulb (Flat Top)
- Price
- $411.75
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3y ago
Newest
by launch date
SUNVIE 5W Low Voltage Landscape Lighting Anti-Glare Outdoor In-Ground Lights 3000K Well Lights Low Voltage with Wire Connectors Waterproof LED Landscape Lighting for Pathway Garden 12 Pack
- Price
- $110.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago

SUNVIE 12W Low Voltage Landscape Lighting Shielded Well Lights Landscape LED in Ground Waterproof 12V-24V Low Voltage Outdoor in Ground Lights with Connectors for Pathway Garden 2 Pack
- Price
- $25.75
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 7mo ago

SUNVIE 6 Pack Low Voltage Landscape Lighting 5W Waterproof Well Lights Landscape LED in Ground with Wire Connectors Anti-Glare Outdoor Ground Lights 3000K Low Voltage Pathway Lighting for Garden
- Price
- $67.62
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 7mo ago

Gardencoin Brass Well Lights Outdoor 12V LED Low Voltage Landscape In Ground Light Waterproof Up Lighting Fixture Bronze Accent Lighting Fixture Without MR16 Bulb 4 Pack
- Price
- $148.18
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 7mo ago

SHONELIGHTING Solar Step Lights Outside 33 Focused LEDs Stair Light 6PK
- Price
- $133.00
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
30
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
39%
Top 20: 76%
Open market
16%
- SUNVIE42%
- ZUCKEO11%
- MALORY10%
- Gardencoin9%
- LEONLITE8%
- Varmtalys4%
- Open — no brand owns it (17 brands, 16%)
Demand
Well Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
Search terms
Top Well Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- well lights14K/yr
- well lights landscape led in ground9K/yr
- low voltage well lights8K/yr
- landscape well lights8K/yr
- concrete lights5K/yr
- in ground landscape lighting6K/yr
- well light5K/yr
- landscape well lights low voltage3K/yr
- well lights low voltage8K/yr
- in ground well lights3K/yr
Reviews and returns
What reviews say buyers love and hate about Well Lights
We read the reviews and the return reasons for every product selling here.
“Short lived”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Well Lights questions
Answered from the same tracked data.









