Skip to content

Well Lights

Fail

Buyers convert on only 1.5% of searches, so Well Lights is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$114K/yr74K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
39%top-5 click share · 23 brands · 30 sellers

Flapen Score

Well Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Well Lights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Well Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Well Lights 74K times last year and spent an estimated $114K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
1.5%
Market size, estimated
$114Ka year
Peak month
May2.5× the quietest month
Top search term
well lights14K searches a year

02 · Price

A sale here is worth $100.39.

Listings sell for $100.39 on average, from $15.66 to $444.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $100.39 that is $0 to $10K a year per listing.

Average price
$100.39above the $15 to $100 sweet spot
Price range
$15.66–$444.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #107 within Landscape Lighting. It carries 208 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#107in Landscape Lighting
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
208per listing
Listings tracked
51

04 · Newcomers

Amazon counts 7 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
45 months

Products

Top Well Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

30

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

39%

Top 20: 76%

Open market

16%

  • SUNVIE42%
  • ZUCKEO11%
  • MALORY10%
  • Gardencoin9%
  • LEONLITE8%
  • Varmtalys4%
  • Open — no brand owns it (17 brands, 16%)

Demand

Well Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Well Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • well lights14K/yr
  • well lights landscape led in ground9K/yr
  • low voltage well lights8K/yr
  • landscape well lights8K/yr
  • concrete lights5K/yr
  • in ground landscape lighting6K/yr
  • well light5K/yr
  • landscape well lights low voltage3K/yr
  • well lights low voltage8K/yr
  • in ground well lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Well Lights

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Durability”
3.8%of orders come back
“Short lived”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Well Lights questions

Answered from the same tracked data.