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Welding Wire

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -12.7% this quarter, so Welding Wire is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$670K/yr394K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
52%top-5 click share · 10 brands · 44 sellers

Flapen Score

Welding Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Welding Wire is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welding Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Welding Wire 394K times last year and spent an estimated $670K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $670K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
6.5%
Market size, estimated
$670Ka year
Peak month
November1.4× the quietest month
Top search term
flux core welding wire108K searches a year

02 · Price

A sale here is worth $26.12.

Listings sell for $26.12 on average, from $8.65 to $47.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $26.12 that is $20K to $26K a year per listing.

Average price
$26.12inside the $15 to $100 sweet spot
Price range
$8.65–$47.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$26K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #10 within Welding & Soldering. It carries 2,538 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#10in Welding & Soldering
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,538per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Welding Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$67K$134K$201K$268K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

44

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

11%

  • YESWELDER42%
  • ARCCAPTAIN21%
  • YixangDD7%
  • ATLAS WELDER7%
  • WelderElite7%
  • PGN Bearings6%
  • Open — no brand owns it (4 brands, 11%)

Demand

Welding Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Welding Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flux core welding wire108K/yr
  • welding wire72K/yr
  • mig welding wire31K/yr
  • 030 flux core welding wire25K/yr
  • welding wire .03022K/yr
  • mig wire25K/yr
  • flux core wire .03023K/yr
  • flux core welding wire .03010K/yr
  • flux core wire17K/yr
  • 023 flux core welding wire5K/yr

Reviews and returns

What reviews say buyers love and hate about Welding Wire

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Value For Money”
28%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Poor quality and consistent in size”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Welding Wire questions

Answered from the same tracked data.