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Welding Jacket

Fail

Buyers convert on only 1.2% of searches, so Welding Jacket is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$571K/yr1.0M searches / yr
90-day growth
-15.8%search demand this quarter
Competition
50%top-5 click share · 14 brands · 55 sellers

Flapen Score

Welding Jacket against its category

The dotted line is the Tools & Home Improvement average. Past it, Welding Jacket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welding Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Welding Jacket 1.0M times last year and spent an estimated $571K. The top 5 brands take 78% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.2%
Market size, estimated
$571Ka year
Peak month
September1.7× the quietest month
Top search term
welding jacket635K searches a year

02 · Price

A sale here is worth $45.42.

Listings sell for $45.42 on average, from $24.06 to $82.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $45.42 that is $5K to $11K a year per listing.

Average price
$45.42inside the $15 to $100 sweet spot
Price range
$24.06–$82.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Protective Workwear. It carries 785 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#41in Protective Workwear
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
785per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Welding Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$46K$69K$91K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

55

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

17%

  • YESWELDER27%
  • ARCCAPTAIN22%
  • QeeLink19%
  • Jewboer5%
  • Black Stallion5%
  • Lincoln Electric5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Welding Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Welding Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welding jacket635K/yr
  • welding jackets for men112K/yr
  • leather welding jacket52K/yr
  • black stallion welding jacket36K/yr
  • welding jackets28K/yr
  • welding clothes21K/yr
  • miller welding jacket19K/yr
  • welding leathers16K/yr
  • welding coat19K/yr
  • welding jacket women18K/yr

Reviews and returns

What reviews say buyers love and hate about Welding Jacket

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
3.2%of orders come back
“this fell way short”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Welding Jacket questions

Answered from the same tracked data.