Is welding blanket profitable to sell on Amazon United States?

The niche generates $558K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the welding blanket niche?

20 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in welding blanket?

Top complaints mined from reviews: Quality-Overall, Flammable, Weight Heavy. The return rate is 1.6%.

When does demand for welding blanket peak?

Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the welding blanket niche?

Listings span $8.32–$74.88; the average listing price is $32.44 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.

welding blanket

Worth a look

Shows a sweet-spot price point ($32.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$32.44

avg listing price — sweet spot $15–$100

Price range

Great$8.32–$74.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great380.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$558K

$558K/yr · 217K searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, welding blanket is a $558K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

welding blanket market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $487K–$649K; units × avg price
Conversion rate: 7.9%
Avg BSR: #252
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 11.9%
Avg brand age: 51 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

25%

Matace17%
FIREWESS17%
kanhiro15%
YESWELDER14%
VEVOR6%
XOHUYD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top welding blanket search terms

welding blanket120K/yr -7.7%7.0% conv.
welding blanket fireproof27K/yr -14.6%8.0% conv.
welding blankets21K/yr -2.1%4.5% conv.
welding mat8K/yr +8.0%4.3% conv.
kevlar blanket6K/yr -19.1%0.1% conv.
fire blanket for welding4K/yr +27.5%8.8% conv.
carbon felt welding blanket4K/yr -5.8%5.9% conv.
fiberglass welding blanket4K/yr -14.1%5.2% conv.
welders blanket6K/yr -22.8%5.0% conv.
weld blanket3K/yr -3.1%8.1% conv.

All search terms

Top welding blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YESWELDER Heavy Duty Fiberglass Welding Blanket2 Pack 4 x 6ft Fireproof Insulation Blanket1/3(8mm) Thickened Weld Cover with GrommetsThermal Resistant Insulation Welding Curtain Mat Grill

YESWELDER$33.424.5★628 rev

2 Pack Welding Blanket 4x6 ft - Heavy Duty Fiberglass Heat Resistant Fabric 1022 F Fire Resistant Blankets High Temp Insulation Blanket for Industrial Smoker Camping Grill

kanhiro$38.974.6★227 rev

Matace Welding Blanket Fireproof 40x40 Inch Carbon Felt Soldering Mat & Pad 5mm Flame Retardant Fabric Heat Shield for Brazing Automotive Repair Grill & Smoker HVAC Plumbing Black

Matace$29.134.6★848 rev

2Pack Welding Blanket 4x6ft Silicone Coated Fiberglass Fire Blanket Welding Blanket Fireproof Designed for in Home and Outdoor Use for Professional and Heavy-duty Welding Cutting and Other Uses

FIREWESS$45.914.6★493 rev

Matace Welding Blanket Fireproof Carbon Felt Soldering Mat & Pad 5mm Flame Retardant Fabric Heat Shield for Brazing Stove Wick Automotive Repair HVAC Plumbing - 12x14 Inch 2 Pack Black

Matace$11.234.6★848 rev

Newest

by launch date

Heavy Duty Welding Blanket 6x8FT 1000F Heat Resistant Fiberglass Flame Retardant Reusable Welding & Fire Blanket for Industrial Home BBQ & Emergency Use

AIERLERZHEE$30.914 rev

5mo ago

AMALOOT Heavy Duty Welding Blanket 2-Pack Silicone Coated Fiberglass Fireproof Blanket with Kevlar Stitching 4ft x 6ft Heat Resistant Welding Curtain & Protection for Welding Grill & Smoker

AMALOOT$59.7025 rev

6mo ago

kaidun 20x20 Inch Welding Blanket Fireproof Carbon Felt for Soldering

kaidun$8.3225 rev

8mo ago

2 Pack Welding Blanket - 4ft x 6ft 850GSM Fiberglass Welding Blanket for Smokers with Brass Grommets Heavy Duty Fireproof Welders Mat for Industrial Smoker Grill and Camping

JJ CARE$38.64763 rev

9mo ago

Welding Blanket Fire Resistant Large - 2 Pack 4x6ft Fiberglass Flame Retardant Fabric 1022 F High Temp Heat Shield Blankets Insulation Mat for Soldering Grill Industrial Smoker Camping

SecuCaptain$31.4976 rev

10mo ago

What buyers say about welding blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Advertised Vs Actual Product16%

“As described”

Value For Money10%

“Good price”

Fire Resistance7%

“Fireproof”

Heating6%

“holds up perfectly to intense heat”

Efficiency6%

“Works Great”

Thickness5%

“Its thick, heavy, and stays completely flat without bunching up under the grill legs”

Durability4%

“and durable”

Weight Heavy3%

“These welding blankets are the most heavy duty I've gotten my hands on yet”

Material Quality3%

“soft material, quality product”

What buyers complain about

Quality-Overall12%

“Obviously some poor quality control”

Flammable11%

“Definitely not fire proof”

Weight Heavy9%

“it's more bulky than I hoped”

Heating9%

“it didnt even get hot”

Size-Overall9%

“These Blankets arent all that big as in size if area they cover”

Thickness4%

“Not very thick”

Durability3%

“To further express my point on how defective these are”

Allergies3%

“It gets very itchy as soon as you touch it”

Functionality-Overall3%

“They do not work”

Water Resistance3%

“It's waterproof, so it can't even be wetted”

Top return reasons

Size-Overall36%

Material Quality14%

Advertised Vs Actual Product7%

Functionality-Overall6%

Value For Money6%