Skip to content

Welder

Fail

Prices span $32.86–$819.80, mostly outside the sweet spot, so Welder is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$7.9M/yr5.4M searches / yr
90-day growth
-9.1%search demand this quarter
Competition
56%top-5 click share · 14 brands · 26 sellers

Flapen Score

Welder against its category

The dotted line is the Tools & Home Improvement average. Past it, Welder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welder market on Amazon at a glance

Shoppers on Amazon United States searched for Welder 5.4M times last year and spent an estimated $7.9M. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.

Searches, last 12 months
5.4M
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
0.8%
Market size, estimated
$7.9Ma year
Peak month
December1.4× the quietest month
Top search term
mig1.9M searches a year

02 · Price

A sale here is worth $182.92.

Listings sell for $182.92 on average, from $32.86 to $819.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $182.92 that is $274K to $366K a year per listing.

Average price
$182.92above the $15 to $100 sweet spot
Price range
$32.86–$819.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$274K–$366K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Welding & Soldering. It carries 589 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Welding & Soldering
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
589per listing
Listings tracked
23

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Welder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$795K$1.6M$2.4M$3.2M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

26

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

15%

  • YESWELDER50%
  • ARCCAPTAIN13%
  • Hpoouo11%
  • Futelo6%
  • ANDELI3%
  • Lincoln Electric3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Welder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Welder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mig1.9M/yr
  • welder1.2M/yr
  • mig welder551K/yr
  • welding machine534K/yr
  • welder machine225K/yr
  • yeswelder228K/yr
  • maquina de soldar157K/yr
  • yes welder132K/yr
  • welders145K/yr
  • flux core welder111K/yr

Reviews and returns

What reviews say buyers love and hate about Welder

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
22%of negative reviews mention “Functionality-Overall”
3.5%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Welder questions

Answered from the same tracked data.