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Welcome Foolish Mortals Sign

Fail

Shoppers spend only $19K a year here, so Welcome Foolish Mortals Sign is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$19K/yr34K searches / yr
90-day growth
+80.8%search demand this quarter
Competition
55%top-5 click share · 19 brands · 24 sellers

Flapen Score

Welcome Foolish Mortals Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Welcome Foolish Mortals Sign is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welcome Foolish Mortals Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Welcome Foolish Mortals Sign 34K times last year and spent an estimated $19K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +80.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+80.8%
Conversion, latest week
2.8%
Market size, estimated
$19Ka year
Peak month
October22.6× the quietest month
Top search term
welcome foolish mortals sign18K searches a year

02 · Price

A sale here is worth $20.00.

Listings sell for $20.00 on average, from $5.65 to $34.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.00 that is $0 to $2K a year per listing.

Average price
$20.00inside the $15 to $100 sweet spot
Price range
$5.65–$34.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #21,802 within Novelty Lighting. It carries 192 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
17.3%
Average rank
#21,802in Novelty Lighting
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Welcome Foolish Mortals Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$960$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

32%

  • Symone22%
  • Open Road Brands19%
  • Allball10%
  • Kraftzoo7%
  • XMFRNIDV5%
  • Horseneon5%

Demand

Welcome Foolish Mortals Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 22.6×

Search terms

Top Welcome Foolish Mortals Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welcome foolish mortals sign18K/yr
  • welcome foolish mortals8K/yr
  • welcome foolish mortals neon sign5K/yr
  • foolish mortals sign3K/yr

Reviews and returns

What reviews say buyers love and hate about Welcome Foolish Mortals Sign

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Smaller than I thought”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Welcome Foolish Mortals Sign questions

Answered from the same tracked data.