Is We Knives profitable to sell on Amazon United States?

Flapen scores We Knives 36 out of 100 on Amazon United States, a Fail. Shoppers spend $76K a year across 26 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew +21.0% in the last 90 days.

How competitive is the We Knives niche on Amazon United States?

5 brands and 13 sellers compete in We Knives on Amazon United States. The top 5 We Knives products take 59% of clicks, and the top 5 brands take 100%.

What do buyers complain about in We Knives?

We Knives buyers on Amazon United States complain most about Size-Overall, Ease Of Use, and Sharpness. Returns run at 1.9% of orders.

When does demand for We Knives peak?

Search demand for We Knives on Amazon United States peaks in Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the We Knives niche?

We Knives sells for $123.28 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $29.63 to $331.30. The average product has 624 reviews, the count a new listing must catch up to.

We Knives

Fail

The top 5 brands take 100% of clicks, so We Knives is a Fail.

Filters High Price

Flapen Score: 36
36 / 100Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size: $76K/yr176K searches / yr
90-day growth: +21.0%search demand this quarter
Competition: 59%top-5 click share · 5 brands · 13 sellers

Flapen Score

We Knives against its category

The dotted line is the Tools & Home Improvement average. Past it, We Knives is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The We Knives market on Amazon at a glance

Shoppers on Amazon United States searched for We Knives 176K times last year and spent an estimated $76K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months: 176K
Growth, 90 days vs prior 90: +21.0%
Conversion, latest week: 0.4%
Market size, estimated: $76Ka year
Peak month: December1.6× the quietest month
Top search term: we knives59K searches a year

02 · Price

A sale here is worth $123.28.

Listings sell for $123.28 on average, from $29.63 to $331.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $123.28 that is $0 to $12K a year per listing.

Average price: $123.28above the $15 to $100 sweet spot
Price range: $29.63–$331.30
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$12K
Returns: 1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,685 within Knives, Parts & Accessories. It carries 624 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 50%
Out of stock, average day: 11.5%
Average rank: #1,685in Knives, Parts & Accessories
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 624per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products