we can do hard things
Worth a lookShows a thin review moat (134 avg reviews), but a small market ($22K/yr) keeps it on the watch list.
Review moat
Great133.81avg incumbent reviews — the moat a new listing must climb
Growth
Great+83.4%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Price range
Good$6.43–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, we can do hard things is a $22K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
we can do hard things market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #56,136
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 96%
- Out of stock
- 8.9%
- Avg brand age
- 20 months
- Avg seller age
- 245 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
28
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
50%
Top 20: 90%
Open market
43%
- Ykomow26%
- Xiahuyu10%
- blucagand7%
- grapehiker5%
- HiLus4%
- LMSIGNLY4%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +83.4% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 4.4×
Top we can do hard things search terms
- we can do hard things24K/yr
- you can do hard things sign10K/yr
- we can do hard things sign6K/yr
Top we can do hard things products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ykomow You Can Do Hard Things Teacher T Shirt Womens Let it Be Live Happy Happiness Graphic Tees (M D-Cream)
Ykomow$17.454.4★433 rev
Xiahuyu Inspirational Keychain Gifts for Women Men Friend We Can Do Hard Things Keychain Christmas Birthday Graduation Gifts Encouragement Gifts for Boys Girls Daughter Son
Xiahuyu$6.434.6★19 rev
blucagand You Can Do Hard Things Teacher Shirts Womens You Got This Shirt
blucagand$14.854.0★1 rev
We Can Do Hard Things Inspirational Quotes Desk Small Wood Sign with Wooden Stand for Kids & Office Motivational Gifts for Students & Coworkers
grapehiker$8.594.7★4 rev
We Can Do Hard Things. Inspirational Home Office Decor Bedroom Decor Farmhouse Home Decoration Sign
HiLus$7.784.6★578 rev
Newest
by launch dateblucagand You Can Do Hard Things Teacher Shirts Womens You Got This Shirt
blucagand$14.851 rev
Pirsfuk You Can Do Hard Things Shirt Teacher Motivational T-Shirt
Pirsfuk$9.980 rev
Kavaas You Can Do Hard Things Neon Sign Colorful LED Light Neon Signs for Wall Decor Positive Quotes Backdrop for Classroom Study Corner -Best Back to School Gifts for Teacher Student Teens Kids
Kavaas$28.6012 rev
We Can Do Hard Things Neon Sign LED Motivational Light for Classroom Decor
Mojoish$30.4995 rev
You Can Do Hard Things Neon Sign for Wall Decor
Blecode$31.5317 rev
Trending
90-day click momentumKavaas You Can Do Hard Things Neon Sign Colorful LED Light Neon Signs for Wall Decor Positive Quotes Backdrop for Classroom Study Corner -Best Back to School Gifts for Teacher Student Teens Kids
Kavaas$28.604.6★
Pirsfuk You Can Do Hard Things Shirt Teacher Motivational T-Shirt
Pirsfuk$9.980.0★
blucagand You Can Do Hard Things Teacher Shirts Womens You Got This Shirt
blucagand$14.854.0★
We Can Do Hard Things Neon Sign LED Motivational Light for Classroom Decor
Mojoish$30.494.9★
Ykomow You Can Do Hard Things Teacher T Shirt Womens Let it Be Live Happy Happiness Graphic Tees (M D-Cream)
Ykomow$17.454.4★
What buyers say about we can do hard things
What buyers praise and complain about, mined from review topics.What buyers love
“As pictured”
“Good quality”
“bright and easy to read”
What buyers complain about
“Does not work”
“Arrived Broken-Power Button Will Not Push”
“Such a waste of money”
“I was a little nervous that this wouldn't be as nice as the photo”
“it has completely went out this time”
Top return reasons
Common questions
- Is we can do hard things profitable to sell on Amazon United States?
- The niche generates $22K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the we can do hard things niche?
- 26 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in we can do hard things?
- Top complaints mined from reviews: Functionality-Overall, Touch/Button Controls, Value For Money. The return rate is 3.8%.
- When does demand for we can do hard things peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 4.4× the quietest.
- What does it cost to enter the we can do hard things niche?
- Listings span $6.43–$33.26; the average listing price is $17.55 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.