wave plus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$83.99avg listing price — sweet spot $15–$100
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$14.89–$197.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,472.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 14K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wave plus is a $42K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wave plus market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $21K–$42K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 100%
- Out of stock
- 12.5%
- Avg brand age
- 59 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Leatherman62%
- RG RAE GEAR RECOGNIZE , ASSESS , EXECUTE22%
- LEATHERMAN7%
- Airthings6%
- Perilogics2%
Demand
Weekly Amazon search volume, last 9 weeks — +39.3% search growth over the last 90 days.Top wave plus search terms
- wave plus8K/yr
- leatherman - wave plus4K/yr
- wave+2K/yr
Top wave plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEATHERMAN Wave+ 18-in-1 Full-Size Versatile Multi-tool for DIY Home Garden Outdoors or Everyday Carry (EDC) Stainless Steel
Leatherman$118.734.8★5,994 rev
LEATHERMAN Wave+ 18-in-1 Full-Size Versatile Multi-tool for DIY Home Garden Outdoors or Everyday Carry (EDC) Black
Leatherman$119.114.7★4,567 rev
Wave Plus/New Wave Sheath Compatible with leatherman - DESIGNED BY RAE GEAR (1.5 BELT CLIP)
RG RAE GEAR RECOGNIZE , ASSESS , EXECUTE$34.324.3★489 rev
LEATHERMAN Heritage Leather Snap Sheath for Multi-Tools Brown Medium
LEATHERMAN$29.414.3★5,575 rev
Airthings 2930 Wave Plus - Radon & Air Quality Monitor Battery Powered (CO2 VOC Humidity Temp Pressure)
Airthings$194.854.2★3,216 rev
Newest
by launch date
LEATHERMAN Wave Alpha 16-in-1 Multi-Tool with MagnaCut Blade G10 Handles & Full-Size Scissors Obsidian
Leatherman$197.71217 rev
Leatherman Sleeve Leather Medium Black Works with Wave Plus FREE P4 Charge Plus ARC
Leatherman$15.0019 rev
Perilogics Magnetic Tool Sheath for Leatherman Nylon Belt Pouch Fits Wave Plus Wingman Charge Surge Super Tool 300 Signal Free P2 & P4 (44.5 in) - Black
Perilogics$14.891,685 rev
Airthings 2930 Wave Plus - Radon & Air Quality Monitor Battery Powered (CO2 VOC Humidity Temp Pressure)
Airthings$194.853,216 rev
LEATHERMAN Wave+ 18-in-1 Full-Size Versatile Multi-tool for DIY Home Garden Outdoors or Everyday Carry (EDC) Stainless Steel
Leatherman$118.735,994 rev
Trending
90-day click momentumLeatherman Sleeve Leather Medium Black Works with Wave Plus FREE P4 Charge Plus ARC
Leatherman$15.004.2★
Perilogics Magnetic Tool Sheath for Leatherman Nylon Belt Pouch Fits Wave Plus Wingman Charge Surge Super Tool 300 Signal Free P2 & P4 (44.5 in) - Black
Perilogics$14.894.5★
Wave Plus/New Wave Sheath Compatible with leatherman - DESIGNED BY RAE GEAR (1.5 BELT CLIP)
RG RAE GEAR RECOGNIZE , ASSESS , EXECUTE$34.324.3★
Wave Plus/New Wave Sheath Compatible with leatherman - DESIGNED BY RAE GEAR (2.25 BELT CLIP)
RG RAE GEAR RECOGNIZE , ASSESS , EXECUTE$31.854.3★
LEATHERMAN Heritage Leather Snap Sheath for Multi-Tools Brown Medium
LEATHERMAN$29.414.3★
What buyers say about wave plus
What buyers praise and complain about, mined from review topics.What buyers love
“Exceptional quality”
“is very easy to use”
“Nothing has broke so far”
“Its built decently”
“feel very nice in hand”
“Works as advertised”
“and it fits as well although snugger”
“well designed multitool at an acceptable price”
“the double magnets ensure that it stays secured”
“Its a good looking tool with a decent knife blade”
What buyers complain about
“Only complaint is that for the price”
“it seems like theyre cutting corners on quality”
“The slotted screwdriver blade broke the first time used”
“its definitely used”
“no true to size”
“it did not come with any way to carry it”
“situations that if I didn't have it then I would be struggling to get those tasks done”
“what ever process they do to paint it comes off easily”
“No pouch”
“The product was coated thinly”
Top return reasons
Common questions
- Is wave plus profitable to sell on Amazon United States?
- The niche generates $42K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the wave plus niche?
- 5 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wave plus?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 3.0%.
- What does it cost to enter the wave plus niche?
- Listings span $14.89–$197.71; the average listing price is $83.99 (sweet spot $15–$100). The average incumbent carries 2,472 reviews — the moat a new listing must climb.