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Waterproof Lights for Vases

Fail

Shoppers spend only $41K a year here, so Waterproof Lights for Vases is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$41K/yr89K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
61%top-5 click share · 18 brands · 30 sellers

Flapen Score

Waterproof Lights for Vases against its category

The dotted line is the Tools & Home Improvement average. Past it, Waterproof Lights for Vases is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Lights for Vases market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Lights for Vases 89K times last year and spent an estimated $41K. The top 5 brands take 69% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
3.9%
Market size, estimated
$41Ka year
Peak month
November1.5× the quietest month
Top search term
waterproof lights for vases12K searches a year

02 · Price

A sale here is worth $11.91.

Listings sell for $11.91 on average, from $4.48 to $23.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.91 that is $1K to $3K a year per listing.

Average price
$11.91under the $15 to $100 sweet spot
Price range
$4.48–$23.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #93 within Novelty Lighting. It carries 5,662 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#93in Novelty Lighting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,662per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Waterproof Lights for Vases products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

23%

  • YOEEN20%
  • Aogist15%
  • HOBAYS12%
  • btfarm12%
  • Brightown10%
  • KOABY9%

Demand

Waterproof Lights for Vases search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Waterproof Lights for Vases search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof lights for vases12K/yr
  • lights for centerpieces8K/yr
  • submersible lights for vases8K/yr
  • vase lights9K/yr
  • lights for vases8K/yr
  • water lights for vases7K/yr
  • luces para centros de mesa7K/yr
  • centerpiece lights5K/yr
  • lights for vases centerpieces6K/yr
  • vase lights for centerpieces6K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Lights for Vases

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Battery Life”
3.0%of orders come back
“Battery life is very short”
A buyer, on “Battery Life”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waterproof Lights for Vases questions

Answered from the same tracked data.