waterproof glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Market size
Okay$165K$165K/yr · 190K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,197.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.56avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.63–$13.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, waterproof glue is a $165K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
waterproof glue market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $113K–$151K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- GORILLA97%
- Permatex3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 3.0×
Top waterproof glue search terms
- waterproof glue52K/yr
- gorilla clear grip21K/yr
- gorilla glue clear grip13K/yr
- waterproof adhesive19K/yr
- waterproof glue for outdoors12K/yr
- waterproof glue for shower12K/yr
- water proof glue10K/yr
- gorilla clear grip contact adhesive7K/yr
- waterproof glue for plastic6K/yr
- gorilla glue contact adhesive3K/yr
Top waterproof glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gorilla Clear Grip Waterproof Contact Adhesive 3 Ounce Tube Clear (Pack of 1)
GORILLA$5.964.5★9,027 rev
Gorilla Max Strength Construction Adhesive 2.5 oz (Pack of 1) Clear Waterproof for Quick Fixes Touch Ups Bonds Wood Metal Glass Tile Stone Drywall Indoor Outdoor Gap-Filling Paintable
GORILLA$8.004.6★12,347 rev
Gorilla Max Strength Construction Adhesive 7 oz Squeeze Tube (Pack of 1) Clear Waterproof Gap-Filling Formula for Wood Metal Tile Stone Glass Mirror Indoor Outdoor Paintable Sandable
GORILLA$13.784.6★12,347 rev
Gorilla Clear Grip Waterproof Contact Adhesive Minis Four .2 Ounce Tubes Clear (Pack of 1)
GORILLA$6.064.5★9,027 rev
Gorilla Original Gorilla Glue Waterproof Polyurethane Glue 2 Ounce Bottle Brown (Pack of 1)
GORILLA$5.914.6★3,966 rev
Newest
by launch dateGorilla Max Strength Construction Adhesive 7 oz Squeeze Tube (Pack of 1) Clear Waterproof Gap-Filling Formula for Wood Metal Tile Stone Glass Mirror Indoor Outdoor Paintable Sandable
GORILLA$13.7812,347 rev
Gorilla Max Strength Construction Adhesive 2.5 oz (Pack of 1) Clear Waterproof for Quick Fixes Touch Ups Bonds Wood Metal Glass Tile Stone Drywall Indoor Outdoor Gap-Filling Paintable
GORILLA$8.0012,347 rev
Gorilla Clear Grip Waterproof Contact Adhesive Minis Four .2 Ounce Tubes Clear (Pack of 1)
GORILLA$6.069,027 rev
Gorilla Clear Grip Waterproof Contact Adhesive 3 Ounce Tube Clear (Pack of 1)
GORILLA$5.969,027 rev
Gorilla Original Gorilla Glue Waterproof Polyurethane Glue 2 Ounce Bottle Brown (Pack of 1)
GORILLA$5.913,966 rev
Trending
90-day click momentumGorilla Max Strength Construction Adhesive 7 oz Squeeze Tube (Pack of 1) Clear Waterproof Gap-Filling Formula for Wood Metal Tile Stone Glass Mirror Indoor Outdoor Paintable Sandable
GORILLA$13.784.6★
Gorilla Clear Grip Waterproof Contact Adhesive 3 Ounce Tube Clear (Pack of 1)
GORILLA$5.964.5★
Gorilla Original Gorilla Glue Waterproof Polyurethane Glue 2 Ounce Bottle Brown (Pack of 1)
GORILLA$5.914.6★
Permatex 80050 Clear RTV Silicone Adhesive Sealant 3 oz
Permatex$5.634.6★
Gorilla Clear Grip Waterproof Contact Adhesive Minis Four .2 Ounce Tubes Clear (Pack of 1)
GORILLA$6.064.5★
What buyers say about waterproof glue
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing adhesive”
“Very good and exellent quality”
“Extremely effective and cost effective”
“It bonds strong”
“This works as advertised”
“Easy to use”
“Price is quite reasonable”
“Durable”
“Great for repairing pottery”
“it water proof”
What buyers complain about
“Doesn't Stick”
“Did not work”
“Just not a good product”
“hard to work with”
“Deceptive picture”
“it was weak it fell off”
“The nozzle is so thick”
“No Nozzle”
“the next day it came apart”
“Didnt come with the attachable tip”
Top return reasons
Common questions
- Is waterproof glue profitable to sell on Amazon United States?
- The niche generates $165K/yr across 6 tracked products. 90-day search growth is +42.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the waterproof glue niche?
- 2 brands and 102 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in waterproof glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for waterproof glue peak?
- Demand peaks in Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the waterproof glue niche?
- Listings span $5.63–$13.78; the average listing price is $7.56 (sweet spot $15–$100). The average incumbent carries 9,198 reviews — the moat a new listing must climb.