Is Waterproof Document Holder profitable to sell on Amazon United States?

Flapen scores Waterproof Document Holder 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $132K a year across 27 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +18.7% in the last 90 days.

How competitive is the Waterproof Document Holder niche on Amazon United States?

23 brands and 48 sellers compete in Waterproof Document Holder on Amazon United States. The top 5 Waterproof Document Holder products take 53% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Waterproof Document Holder?

Waterproof Document Holder buyers on Amazon United States complain most about Size-Overall, Water Resistance, and Durability. Returns run at 3.0% of orders.

When does demand for Waterproof Document Holder peak?

Search demand for Waterproof Document Holder on Amazon United States peaks in Jun–Jul, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Waterproof Document Holder niche?

Waterproof Document Holder sells for $15.72 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.88 to $35.76. The average product has 2,075 reviews, the count a new listing must catch up to.

Waterproof Document Holder

Maybe

Products sell for $15.72 on average, inside the sweet spot. But the products selling today already average 4.6★, so Waterproof Document Holder is a Maybe.

Flapen Score: 50
50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size: $132K/yr183K searches / yr
90-day growth: +18.7%search demand this quarter
Competition: 53%top-5 click share · 23 brands · 48 sellers

Flapen Score

Waterproof Document Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Waterproof Document Holder is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Waterproof Document Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Document Holder 183K times last year and spent an estimated $132K. The top 5 brands take 62% of clicks. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months: 183K
Growth, 90 days vs prior 90: +18.7%
Conversion, latest week: 4.6%
Market size, estimated: $132Ka year
Peak month: June2.3× the quietest month
Top search term: waterproof document pouch39K searches a year

02 · Price

A sale here is worth $15.72.

Listings sell for $15.72 on average, from $5.88 to $35.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.72 that is $4K to $8K a year per listing.

Average price: $15.72inside the $15 to $100 sweet spot
Price range: $5.88–$35.76
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Safes & Safe Accessories. It carries 2,075 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #71in Safes & Safe Accessories
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 2,075per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 46 months

Products

Top Waterproof Document Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Top sellers

by 90-day click share

Upgraded Two Pockets Fireproof Document Bag (2000) andyer 15x 11Waterproof Fireproof Money Bag for Cash with Zipper Important Document Storage Organizer for Valuables Legal Documents Safe

Price: $17.60
Rating: 4.7/5
Reviews: 8,677
Age: 5y ago

TUNROP IPX8 Waterproof Document Bag: Submersible 1M / 30 Min for Business Travelers & Boating Keep Legal Docs Passports & Valuables Bone-Dry in Rain or Spills 15.3x11.8 Portable Zipper Pouch

Price: $18.94
Rating: 4.4/5
Reviews: 37
Age: 5mo ago

Magpul DAKA Pouch Zippered Tactical Range Tool and Gear Bag Orange Small (6 x 9) (MAG856-811)

Price: $18.22
Rating: 4.7/5
Reviews: 2,141
Age: 9y ago

Wisdompro 4 Packs Durable Waterproof Mesh File Bag Blue

Price: $12.70
Rating: 4.6/5
Reviews: 1,537
Age: 8y ago

HEETA 5-Pack Clear Waterproof Dry Bag Pouch Water Tight Cases Dry Bags Document Holder for Camera Mobile Phone Maps Kayaking Boating (Black)

Price: $13.48
Rating: 4.4/5
Reviews: 1,646
Age: 6y ago

Newest

by launch date

TUNROP IPX8 Waterproof Document Bag: Submersible 1M / 30 Min for Business Travelers & Boating Keep Legal Docs Passports & Valuables Bone-Dry in Rain or Spills 15.3x11.8 Portable Zipper Pouch

Price: $18.94
Rating: 4.4/5
Reviews: 37
Age: 5mo ago

DocSafe Fireproof Document Bag (5200) with Fireproof Organizer Travel Case Heat Insulated FireWater Resistant 8 Layers Safe Money Bag Storage for Important Documents Cash Power Bank Valuables Black

Price: $19.32
Rating: 4.7/5
Reviews: 335
Age: 10mo ago

BOECIOG Upgraded Fireproof Document Bag 15 in x 11 in Large Capacity with Waterproof Zipper Flame-Resistant Edging Fire Proof Money Bag for Cash Safe Storage for Documents Valuables Passports

Price: $9.12
Rating: 4.6/5
Reviews: 131
Age: 10mo ago

Charmount A4 Mesh Zipper Pouch Bags-Plastic Document Organizer Folders

Price: $5.98
Rating: 4.6/5
Reviews: 114
Age: 11mo ago

Andyer 4 Pack Fireproof Document Bags (5200) Waterproof Document Holder

Price: $27.51
Rating: 4.7/5
Reviews: 208
Age: 1y ago

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

53%

Top 20: 94%

Open market

31%

andyer21%
TUNROP13%
YUMQUA11%
Magpul9%
Wisdompro8%
HEETA8%

Demand

Waterproof Document Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

What reviews say buyers love and hate about Waterproof Document Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”

12%of negative reviews mention “Size-Overall”

3.0%of orders come back

“Too large”

A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Waterproof Document Holder questions

Answered from the same tracked data.

Categories

Waterproof Document Holder

Waterproof Document Holder against its category

The Waterproof Document Holder market on Amazon at a glance