Is Waterfall Lights profitable to sell on Amazon United States?

Flapen scores Waterfall Lights 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $85K a year across 58 tracked products. Amazon counts 3 of the 8 products launched in the last year as successful launches. Search demand grew +23.6% in the last 90 days.

How competitive is the Waterfall Lights niche on Amazon United States?

44 brands and 64 sellers compete in Waterfall Lights on Amazon United States. The top 5 Waterfall Lights products take 34% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Waterfall Lights?

Waterfall Lights buyers on Amazon United States complain most about Durability, Functionality-Overall, and Quality-Overall. Returns run at 5.2% of orders, which is high.

When does demand for Waterfall Lights peak?

Search demand for Waterfall Lights on Amazon United States peaks in Nov–Dec, and the busiest month runs 4.3× the quietest.

What does it cost to enter the Waterfall Lights niche?

Waterfall Lights sells for $36.22 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.10 to $475.34. The average product has 3,784 reviews, the count a new listing must catch up to.

Waterfall Lights

Maybe

Products sell for $36.22 on average, inside the sweet spot. But prices span $8.10–$475.34, mostly outside the sweet spot, so Waterfall Lights is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $85K/yr96K searches / yr
90-day growth: +23.6%search demand this quarter
Competition: 34%top-5 click share · 44 brands · 64 sellers

Flapen Score

Waterfall Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Waterfall Lights is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Waterfall Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Waterfall Lights 96K times last year and spent an estimated $85K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months: 96K
Growth, 90 days vs prior 90: +23.6%
Conversion, latest week: 2.5%
Market size, estimated: $85Ka year
Peak month: November4.3× the quietest month
Top search term: waterfall lights42K searches a year

02 · Price

A sale here is worth $36.22.

Listings sell for $36.22 on average, from $8.10 to $475.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.22 that is $0 to $4K a year per listing.

Average price: $36.22inside the $15 to $100 sweet spot
Price range: $8.10–$475.34
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #337 within String Lights. It carries 3,784 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 4.3%
Average rank: #337in String Lights
Average rating: 4.26 starsAmazon United States average 4.42 stars
Average reviews: 3,784per listing
Listings tracked: 58

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 3Amazon's first-year sales bar
Average brand age: 39 months

Products