Is Water Stopper profitable to sell on Amazon United States?

Flapen scores Water Stopper 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.9M a year across 24 tracked products. Amazon counts 1 of the 4 products launched in the last year as successful launches. Search demand grew +34.0% in the last 90 days.

How competitive is the Water Stopper niche on Amazon United States?

14 brands and 81 sellers compete in Water Stopper on Amazon United States. The top 5 Water Stopper products take 61% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Water Stopper?

Water Stopper buyers on Amazon United States complain most about Water Resistance, Functionality-Overall, and Leak-Proof. Returns run at 2.2% of orders.

When does demand for Water Stopper peak?

Search demand for Water Stopper on Amazon United States peaks in Jul–Oct, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Water Stopper niche?

Water Stopper sells for $86.55 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.16 to $943.09. The average product has 1,419 reviews, the count a new listing must catch up to.

Water Stopper

Maybe

Shoppers spend $2.9M a year here. But prices span $9.16–$943.09, mostly outside the sweet spot, so Water Stopper is a Maybe.

Filters High Price

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $2.9M/yr720K searches / yr
90-day growth: +34.0%search demand this quarter
Competition: 61%top-5 click share · 14 brands · 81 sellers

Flapen Score

Water Stopper against its category

The dotted line is the Tools & Home Improvement average. Past it, Water Stopper is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Water Stopper market on Amazon at a glance

Shoppers on Amazon United States searched for Water Stopper 720K times last year and spent an estimated $2.9M. The top 5 brands take 82% of clicks. Demand peaks in Jul–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months: 720K
Growth, 90 days vs prior 90: +34.0%
Conversion, latest week: 4.6%
Market size, estimated: $2.9Ma year
Peak month: October2.8× the quietest month
Top search term: dam211K searches a year

02 · Price

A sale here is worth $86.55.

Listings sell for $86.55 on average, from $9.16 to $943.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $86.55 that is $130K to $173K a year per listing.

Average price: $86.55inside the $15 to $100 sweet spot
Price range: $9.16–$943.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $130K–$173K
Returns: 2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #326 within Safes & Safe Accessories. It carries 1,419 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 96%
Out of stock, average day: 0.0%
Average rank: #326in Safes & Safe Accessories
Average rating: 4.30 starsAmazon United States average 4.42 stars
Average reviews: 1,419per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 40 months

Products