Water Soluble Cutting Fluid
FailShoppers spend only $73K a year here, so Water Soluble Cutting Fluid is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $73K/yr15K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 42 sellers
Flapen Score
Water Soluble Cutting Fluid against its category
The dotted line is the Tools & Home Improvement average. Past it, Water Soluble Cutting Fluid is stronger. Inside it, weaker.
Market
The Water Soluble Cutting Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Water Soluble Cutting Fluid 15K times last year and spent an estimated $73K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $73Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- water soluble cutting fluid5K searches a year
02 · Price
A sale here is worth $74.12.
Listings sell for $74.12 on average, from $13.83 to $219.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $74.12 that is $0 to $7K a year per listing.
- Average price
- $74.12inside the $15 to $100 sweet spot
- Price range
- $13.83–$219.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,212 within Lubricants. It carries 277 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 88%
- Out of stock, average day
- 0.4%
- Average rank
- #1,212in Lubricants
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 277per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top Water Soluble Cutting Fluid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Metal Cutting Oil Cutting Fluid for Machine Shops | Fusion Cool 2240 | General Purpose Coolant for and Machine Shop Operations | Health Safety | Exceptional Sump Life | Semisynthetic (1 Gallon)
- Price
- $51.51
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 4y ago

Winona Van Norman Smooth Saw - General Purpose Concentrated Cutting and Sawing Coolant - Advanced Synthetic Fluid (1 Quart)
- Price
- $26.77
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 3y ago

Evo Dyne Cutting Fluid Made in USA - Multipurpose Metal Cutting Oil - for Drilling Tapping Milling - Fluid Oil - Machine Cutting Fluid (1-Gallon)
- Price
- $49.21
- Rating
- 4.7/5
- Reviews
- 1,137
- Age
- 1y ago

Winona Van Norman Smooth Saw - General Purpose Concentrated Cutting and Sawing Coolant - Advanced Synthetic Fluid (1/2 Gallon)
- Price
- $36.61
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 3y ago

Lenox 5 Gallon Band-Ade Band Saw Fluid
- Price
- $180.14
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 21y ago
Trending
90-day click momentum
Winona Van Norman Smooth Saw - General Purpose Concentrated Cutting and Sawing Coolant - Advanced Synthetic Fluid (1/2 Gallon)
- Price
- $36.61
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 3y ago

Evo Dyne Cutting Fluid Made in USA - Multipurpose Metal Cutting Oil - for Drilling Tapping Milling - Fluid Oil - Machine Cutting Fluid (1-Gallon)
- Price
- $49.21
- Rating
- 4.7/5
- Reviews
- 1,137
- Age
- 1y ago

Machining Grinding and Cutting Fluid | Fusion Cool 2240 | General Purpose Coolant Cutting Oil and Machine Shop Operations | Semisynthetic (5 Gallon)
- Price
- $219.28
- Rating
- 4.7/5
- Reviews
- 295
- Age
- 4y ago

Winona Van Norman Smooth Saw: General Purpose Concentrated Cutting & Sawing Coolant Advanced Synthetic Fluid for Metalworking (1 Gallon)
- Price
- $51.44
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 3y ago

HAZ57 Lenox Bandade Sawing FL 1 Gal
- Price
- $60.33
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 21y ago
Newest
by launch date
Evo Dyne Cutting Fluid Made in USA - Multipurpose Metal Cutting Oil - for Drilling Tapping Milling - Fluid Oil - Machine Cutting Fluid (1-Gallon)
- Price
- $49.21
- Rating
- 4.7/5
- Reviews
- 1,137
- Age
- 1y ago

Presidential Unisol 601 Metalworking - Water-Soluble (5 gallons)
- Price
- $151.47
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 2y ago

Mist Coolant for Metal Cutting Applications | Fusion Cool 2255 | Bandsaw Cutting Fluid CNC Lubricant Plasma Table Fluid Premium Synthetic Metalworking Fluid (1 Gallon)
- Price
- $56.18
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 3y ago

Winona Van Norman Smooth Saw - General Purpose Concentrated Cutting and Sawing Coolant - Advanced Synthetic Fluid (1/2 Gallon)
- Price
- $36.61
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 3y ago

Winona Van Norman Smooth Saw: General Purpose Concentrated Cutting & Sawing Coolant Advanced Synthetic Fluid for Metalworking (1 Gallon)
- Price
- $51.44
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
42
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
15%
- Fusion Chemical36%
- Winona Van Norman17%
- Lenox10%
- Anchorlube8%
- Evo Dyne7%
- CLIsyntec7%
- Open — no brand owns it (4 brands, 15%)
Demand
Water Soluble Cutting Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Water Soluble Cutting Fluid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water soluble cutting fluid5K/yr
- bandsaw cutting fluid5K/yr
- cnc coolant3K/yr
- water soluble cutting oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Water Soluble Cutting Fluid
We read the reviews and the return reasons for every product selling here.
“smell like fire”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Soluble Cutting Fluid questions
Answered from the same tracked data.









