Water Softener Resin
FailDemand is soft, at -11.5% this quarter, so Water Softener Resin is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $134K/yr60K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 68%top-5 click share · 16 brands · 19 sellers
Flapen Score
Water Softener Resin against its category
The dotted line is the Tools & Home Improvement average. Past it, Water Softener Resin is stronger. Inside it, weaker.
Market
The Water Softener Resin market on Amazon at a glance
Shoppers on Amazon United States searched for Water Softener Resin 60K times last year and spent an estimated $134K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $134Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- water softener resin40K searches a year
02 · Price
A sale here is worth $106.89.
Listings sell for $106.89 on average, from $17.02 to $285.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $106.89 that is $11K to $27K a year per listing.
- Average price
- $106.89above the $15 to $100 sweet spot
- Price range
- $17.02–$285.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$27K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #397 within Water Filtration & Softeners. It carries 224 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 57%
- Out of stock, average day
- 0.4%
- Average rank
- #397in Water Filtration & Softeners
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 224per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Water Softener Resin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Water Softener Resin 1 Cu Ft - 32K Grain High-Capacity 7% Cross-linked
- Price
- $98.33
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago
iFilters Resin Media Replacement for Water Softeners - 0.25 / Cubic Foot (CuFt) | 100% Ion Exchange Quality Cation | 8 000 Grain Capacity | Certified (MED-CAT-025)
- Price
- $36.32
- Rating
- 4.4/5
- Reviews
- 718
- Age
- 8y ago
Purolite An Ecolab Company C100E Water Softener Resin 1 CF
- Price
- $109.20
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago
Purolite C-100E Cationic Resin Replacement for Water Softener 1 CuFt Bag Media
- Price
- $118.69
- Rating
- 4.6/5
- Reviews
- 1,078
- Age
- 8y ago
iFilters Water Softener Resin Media Replacement - 1/2 Cubic Foot (CuFt) | 100% Ion Exchange High Quality Premium Cation | 16 000 Grain Capacity | NSF Certified (MED-CAT-025/2)
- Price
- $69.73
- Rating
- 4.4/5
- Reviews
- 718
- Age
- 8y ago
Trending
90-day click momentum
Rivlia Premium 10% Cross-Link Water Softener Resin Refill (9.5 Lbs) - Heavy-Duty Chlorine Resistant Media for Full-Time RV Living & Mobile Detailers - 2X Lifespan Upgrade Kit (Includes Funnel)
- Price
- $51.48
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Water Softener Resin Cation Ion Exchange Resin Replacement Media - 7% Cross-Link High-Capacity Cation Resin Beads for Portable Water Softener Home Use - 5L
- Price
- $55.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
US Water Systems ResinTech CNS10 Water Softener Resin 1.0 Cu Ft
- Price
- $143.21
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago
Rivlia Portable Water Softener Resin Refill (9 Lbs) - Standard Capacity Cation Exchange Media for RVs Campers & Mobile Wash - Universal Replacement Media (Sourced from NSF 44 Material)
- Price
- $45.48
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 8mo ago
Water Softener Resin Replacement 1 Cu Ft (25L) Cation Beads
- Price
- $127.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Newest
by launch dateRivlia Premium 10% Cross-Link Water Softener Resin Refill (9.5 Lbs) - Heavy-Duty Chlorine Resistant Media for Full-Time RV Living & Mobile Detailers - 2X Lifespan Upgrade Kit (Includes Funnel)
- Price
- $51.48
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Water Softener Resin Cation Ion Exchange Resin Replacement Media - 7% Cross-Link High-Capacity Cation Resin Beads for Portable Water Softener Home Use - 5L
- Price
- $55.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Water Softener Resin Cation Ion Exchange Resin Replacement Media - 7% Cross-Link High-Capacity Cation Resin Beads for Portable Water Softener Home Use - 10L
- Price
- $89.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
US Water Systems ResinTech CNS10 Water Softener Resin 1.0 Cu Ft
- Price
- $143.21
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago
Rivlia Portable Water Softener Resin Refill (9 Lbs) - Standard Capacity Cation Exchange Media for RVs Campers & Mobile Wash - Universal Replacement Media (Sourced from NSF 44 Material)
- Price
- $45.48
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
19
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
68%
Top 20: 99%
Open market
21%
- iFilters25%
- Superior Filters20%
- PUROLITE15%
- DuraWater8%
- AFWFilters6%
- Rivlia5%
Demand
Water Softener Resin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 1.5×
Search terms
Top Water Softener Resin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water softener resin40K/yr
- ion exchange resin4K/yr
- water softener resin replacement6K/yr
- water softener resin beads6K/yr
- resin for water softener3K/yr
Reviews and returns
What reviews say buyers love and hate about Water Softener Resin
We read the reviews and the return reasons for every product selling here.
“And its probably cheaper than this crap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Softener Resin questions
Answered from the same tracked data.