Water Softener

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

0.6%

Market size, estimated

$3.9Ma year

Peak month

January1.3× the quietest month

Top search term

water softener676K searches a year

Listings sell for $473.43 on average, from $6.00 to $904.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $473.43 that is $118K to $237K a year per listing.

Average price

$473.43above the $15 to $100 sweet spot

Price range

$6.00–$904.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$118K–$237K

Returns

1.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #438 within Water Filtration & Softeners. It carries 4,836 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

80%

Out of stock, average day

2.8%

Average rank

#438in Water Filtration & Softeners

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,836per listing

Listings tracked

20

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

58 months