water pump
Launch itA $9.5M/yr market growing +5.0% this quarter with returns at 3.1% — clears our launch bar.
Market size
Incredible$9.5M$9.5M/yr · 5.7M searches
Avg price
Great$46.80avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.13–$135.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,156.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, water pump is a $9.5M/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 55% of demand. Verdict: Launch it — 62/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
water pump market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $7.0M–$9.4M
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
67
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
52%
Top 20: 90%
Open market
39%
- AQUASTRONG25%
- FOTING8%
- AgiiMan8%
- PULACO7%
- VIVOSUN6%
- ECO-WORTHY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top water pump search terms
- water pump1.9M/yr
- submersible water pump618K/yr
- sump pump694K/yr
- pump540K/yr
- sump pump submersible324K/yr
- water pump automotive208K/yr
- bomba de agua191K/yr
- submersible pump183K/yr
- small water pump161K/yr
- electric water pump126K/yr
Top water pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aquastrong Sump Pump 1 HP 4500 GPH Submersible Water Pump Thermoplastic Portable Utility Pump High Flow Water Removal for Swimming Pool Garden Pond Basement Window Wells with 10ft Long Power Cord
AQUASTRONG$63.884.4★3,197 rev
AgiiMan 850GPH Pool Cover Pump Submersible Sump Pump above Ground
AgiiMan$36.604.4★7,068 rev
VIVOSUN 800GPH Submersible Pump(3000L/H 50W) Ultra Quiet Water Fountain Pump with 10ft. High Lift with 6.5ft. Power Cord 3 Nozzles for Pond Aquarium Statuary Hydroponics Green
VIVOSUN$23.494.4★25,946 rev
ECO-WORTHY 33-Series Industrial Water Pressure Pump 110V AC 4.0GPM 50PSI RV Fresh Water Diaphragm Pump include Garden Hose Adapters for Irrigation Marine Boat Sprinkler Faucet
ECO-WORTHY$63.444.2★1,192 rev
FOTING Sump Pump 1HP Clean/Dirty Submersible Water Pump 4600GPH Utility Pump Thermoplastic Electric Portable Transfer Water Pump for Swimming Pool Pond Basement with 10ft Power Cord Manual
FOTING$63.284.4★2,415 rev
Newest
by launch date
Cozycharm Water Jug Pump for 5 Gallon Bottle Portable Electric USB-C Charging Dispenser Dual Powerful Motors Fast Flow Fits 2-5 Gallon Jugs Ideal for Home Office Camping RV Black
Cozycharm$10.192,580 rev
Nike Unisex Adult Essential Ball Pump
Nike$12.0574 rev
Sump Pump Submersible With 25Ft. Hose Submersible Pump 25Ft Cord 4000GPH
Limodot$67.76403 rev
Tenzzola Sump Pump Submersible Utility Water Pump Thermoplastic Portable Electric Water Removal Transfer Pump with 16.4FT Cord for Swimming Pool Basement Garden Pond Tubs Draining 1/3 HP
Tenzzola$54.43478 rev
Acquaer 1/3 HP Automatic Submersible Water Pump 115V Sump Pump with 3/4 Garden Hose Adapter 2160 GPH High Flow Water Removal for Swimming Pool Cover Hot Tubs Flooded House Basement Black
Acquaer$85.401,280 rev
Trending
90-day click momentum
PANRANO Sump Pump 1HP Submersible Water Pump 3700GPH Electric Portable Transfer Water Pump for Pool Draining Basement Blue
PANRANO$57.394.4★
PANRANO 1/3 HP Submersible Water Pump 2000 GPH Portable Small Sump Pump For Pool Cover Basements Puddles Gardens Ponds With 16.4 Ft Power Cord and Hose Adapters Sky Blue
PANRANO$46.204.2★
Infowush Water Table Pump Battery Powered Water Pump for Water Table White
Infowush$13.943.2★
AQUANEAT Small Fountain Pump 80 GPH Mini Submersible Water Pump with 3.3 ft Tubing for Aquarium Fish Tank Pet Water Fountain Hydroponics Pond Waterfall Filter Pump
AQUANEAT$7.134.3★
Nike Unisex Adult Essential Ball Pump
Nike$12.054.6★
What buyers say about water pump
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“The build quality feels solid”
“Strong pressure”
“Super handy”
“So far works really well”
“As advertised”
“Easy to charge”
“improves water circulation”
“The pump very strong”
“Easy flow”
What buyers complain about
“Stopped working after one use”
“Not charging”
“doesnt turn on”
“cheap quality”
“VERY LOUD”
“Way too large”
“Leaks”
“Misleading description”
“got water everywhere”
“Over priced”
Top return reasons
Common questions
- Is water pump profitable to sell on Amazon United States?
- The niche generates $9.5M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Launch it (62/100).
- How competitive is the water pump niche?
- 24 brands and 67 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in water pump?
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 3.1%.
- When does demand for water pump peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the water pump niche?
- Listings span $7.13–$135.39; the average listing price is $46.80 (sweet spot $15–$100). The average incumbent carries 5,156 reviews — the moat a new listing must climb.