Water Pitcher Filters Replacements

Shoppers searched for this 11.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40.3M a year.

Searches, last 12 months

11.1M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

13.0%

Market size, estimated

$40.3Ma year

Peak month

January3.1× the quietest month

Top search term

brita filter4.1M searches a year

Listings sell for $28.03 on average, from $10.97 to $95.86. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $28.03 that is $701K to $841K a year per listing.

Average price

$28.03inside the $15 to $100 sweet spot

Price range

$10.97–$95.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$701K–$841K

Returns

1.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #11 within Water Filtration & Softeners. It carries 43,891 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#11in Water Filtration & Softeners

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

43,891per listing

Listings tracked

45

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months