Is Water Pitcher Filters Replacements profitable to sell on Amazon United States?

Flapen scores Water Pitcher Filters Replacements 64 out of 100 on Amazon United States, a Maybe. Shoppers spend $40.3M a year across 45 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew -7.0% in the last 90 days.

How competitive is the Water Pitcher Filters Replacements niche on Amazon United States?

13 brands and 199 sellers compete in Water Pitcher Filters Replacements on Amazon United States. The top 5 Water Pitcher Filters Replacements products take 35% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Water Pitcher Filters Replacements?

Water Pitcher Filters Replacements buyers on Amazon United States complain most about Filtration, Leak-Proof, and Quality-Overall. Returns run at 1.4% of orders.

When does demand for Water Pitcher Filters Replacements peak?

Search demand for Water Pitcher Filters Replacements on Amazon United States is steady all year. The busiest month runs 3.1× the quietest.

What does it cost to enter the Water Pitcher Filters Replacements niche?

Water Pitcher Filters Replacements sells for $28.03 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.97 to $95.86. The average product has 43,891 reviews, the count a new listing must catch up to.

Water Pitcher Filters Replacements

Maybe

Shoppers spend $40.3M a year here. But the average product has 43,891 reviews to catch up to, so Water Pitcher Filters Replacements is a Maybe.

Flapen Score: 64
64 / 100Top 3% of 9,536 Tools & Home Improvement niches · +16 vs the category median of 48
Market size: $40.3M/yr11.1M searches / yr
90-day growth: -7.0%search demand this quarter
Competition: 35%top-5 click share · 13 brands · 199 sellers

Flapen Score

Water Pitcher Filters Replacements against its category

The dotted line is the Tools & Home Improvement average. Past it, Water Pitcher Filters Replacements is stronger. Inside it, weaker.

64Maybe

This niche Category average

See the method

Market

The Water Pitcher Filters Replacements market on Amazon at a glance

Shoppers on Amazon United States searched for Water Pitcher Filters Replacements 11.1M times last year and spent an estimated $40.3M. The top 5 brands take 93% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 11.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40.3M a year.

Searches, last 12 months: 11.1M
Growth, 90 days vs prior 90: -7.0%
Conversion, latest week: 13.0%
Market size, estimated: $40.3Ma year
Peak month: January3.1× the quietest month
Top search term: brita filter4.1M searches a year

02 · Price

A sale here is worth $28.03.

Listings sell for $28.03 on average, from $10.97 to $95.86. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $28.03 that is $701K to $841K a year per listing.

Average price: $28.03inside the $15 to $100 sweet spot
Price range: $10.97–$95.86
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 25,000–30,000
Revenue per listing a year: $701K–$841K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #11 within Water Filtration & Softeners. It carries 43,891 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.8%
Average rank: #11in Water Filtration & Softeners
Average rating: 4.48 starsAmazon United States average 4.42 stars
Average reviews: 43,891per listing
Listings tracked: 45

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 59 months

Products