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Water Key

Fail

Prices span $5.44–$12.95, mostly outside the sweet spot, so Water Key is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$307K/yr312K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
79%top-5 click share · 9 brands · 12 sellers

Flapen Score

Water Key against its category

The dotted line is the Tools & Home Improvement average. Past it, Water Key is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Key market on Amazon at a glance

Shoppers on Amazon United States searched for Water Key 312K times last year and spent an estimated $307K. The top 5 brands take 91% of clicks. Demand peaks in Apr. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $307K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
10.7%
Market size, estimated
$307Ka year
Peak month
April2.5× the quietest month
Top search term
water key82K searches a year

02 · Price

A sale here is worth $9.23.

Listings sell for $9.23 on average, from $5.44 to $12.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $9.23 that is $28K to $37K a year per listing.

Average price
$9.23under the $15 to $100 sweet spot
Price range
$5.44–$12.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$28K–$37K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Wrenches. It carries 1,100 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Wrenches
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,100per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Water Key products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$46K$92K$138K$184K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • DURATECH47%
  • HAUTMEC25%
  • Hayatooly7%
  • Paoeyrb6%
  • Maugruy6%
  • BearHut3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Water Key search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.5×

Search terms

Top Water Key search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water key82K/yr
  • sillcock key54K/yr
  • water key tool 4 way18K/yr
  • silcock key24K/yr
  • 4 way sillcock key27K/yr
  • water spigot key15K/yr
  • silcock key 4 way made in usa10K/yr
  • 4 way water key9K/yr
  • silcox key9K/yr
  • hose bib key5K/yr

Reviews and returns

What reviews say buyers love and hate about Water Key

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
41%of negative reviews mention “Size-Overall”
1.2%of orders come back
“A little short”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Water Key questions

Answered from the same tracked data.