water heater straps
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.24avg listing price — sweet spot $15–$100
Review moat
Great267.82avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great$5.95–$45.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 28K searches
Competition
Bad85%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, water heater straps is a $58K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
water heater straps market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $48K–$61K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #11,802
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.5%
- Avg brand age
- 47 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
50
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Eastman30%
- JUGGHOME25%
- CHOWZZ19%
- Firefighter10%
- Oatey6%
- Yaocom4%
- Open — no brand owns it (3 brands, 6%)
Demand
Weekly Amazon search volume, last 23 weeks — -11.5% search growth over the last 90 days.Top water heater straps search terms
- water heater straps12K/yr
- water heater strap kit5K/yr
- water heater earthquake straps5K/yr
- water heater strap5K/yr
Top water heater straps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eastman 86299 Water Heater Front Mount Safety Strap 132 inch 2 Pack
Eastman$19.104.3★118 rev
JUGGHOME 2 Sets Water Heater Strap Kit Adjustable Water Heater Earthquake Strap Water Heater Safety Strap for Water heaters up to 80 gallons with Installation Accessory
JUGGHOME$26.004.4★45 rev
CHOWZZ 2 Sets Universal Water Heater Earthquake Strap Kit Expansion Tank Mounting Bracket Water Heater Stand for up to 80gallon Water Tank with Install Accessory- Water Heater Steel Straps
CHOWZZ$25.794.6★57 rev
LITTLE FIREFIGHTER FR80 WATER HEATER SEAT BELT STRAP FRONT TENSIONs
Firefighter$22.294.6★547 rev
Oatey 33923 28 Ga. Galvanized Hanger Strap Bagged - 3/4-Inch x 10-Feet
Oatey$5.954.7★1,921 rev
Newest
by launch date
CHOWZZ 4 Sets Universal Water Heater Earthquake Strap Kit Expansion Tank Mounting Bracket Water Heater Stand for up to 80gallon Water Tank with Install Accessory- Water Heater Steel Straps
CHOWZZ$45.3557 rev
JUGGHOME 2 Sets Water Heater Strap Kit Adjustable Water Heater Earthquake Strap Water Heater Safety Strap for Water heaters up to 80 gallons with Installation Accessory
JUGGHOME$26.0045 rev
ZhouDaShu 2 Sets Water Heater Earthquake Straps Water Heater Strap Kit for 80 Gallon Water Tank Expansion Tank Mounting Bracket with Installation Accessory -Stainless Steel Straps
ZhouDaShu$23.4518 rev
Zonon 2 Set Seismic Water Heater Strap Kit Adjustable 90 Front Mount Safety Strap Metal Earthquake Straps for 55 Gallon Water Heater Tank Galvanized Stainless Steel with Installation Accessory
Zonon$26.4513 rev
CHOWZZ 2 Sets Universal Water Heater Earthquake Strap Kit Expansion Tank Mounting Bracket Water Heater Stand for up to 80gallon Water Tank with Install Accessory- Water Heater Steel Straps
CHOWZZ$25.7957 rev
Trending
90-day click momentum
Universal Water Heater Expansion Tank Wall Mounting Bracket 5 Gallon Tank or 13 inch Diameter Pole Holder Brackets Water Heater Earthquake Straps for Nitrogen Tank Propane Tank-1 Set
CHOWZZ$14.604.6★
Eastman 86299 Water Heater Front Mount Safety Strap 132 inch 2 Pack
Eastman$19.104.3★
JUGGHOME 2 Sets Water Heater Strap Kit Adjustable Water Heater Earthquake Strap Water Heater Safety Strap for Water heaters up to 80 gallons with Installation Accessory
JUGGHOME$26.004.4★
Oatey 33923 28 Ga. Galvanized Hanger Strap Bagged - 3/4-Inch x 10-Feet
Oatey$5.954.7★
CHOWZZ 4 Sets Universal Water Heater Earthquake Strap Kit Expansion Tank Mounting Bracket Water Heater Stand for up to 80gallon Water Tank with Install Accessory- Water Heater Steel Straps
CHOWZZ$45.354.6★
What buyers say about water heater straps
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Good Quality”
“Easy to install”
“affordable”
“Thickness was easy to cut”
“Inexpensive fix”
“Does the job as advertised holding everything very stable”
“Fit nicely”
“Cascadia fault protection”
“Works”
What buyers complain about
“No instructions in English”
“Very thin, doesn't cut off good, not sturdy BUYER BEWARE”
“Just not what I expected as shown in description”
“Not 10 feet”
“causing it to leak”
“Came used”
Top return reasons
Common questions
- Is water heater straps profitable to sell on Amazon United States?
- The niche generates $58K/yr across 11 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the water heater straps niche?
- 9 brands and 50 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in water heater straps?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Thickness, Advertised Vs Actual Product. The return rate is 2.3%.
- What does it cost to enter the water heater straps niche?
- Listings span $5.95–$45.35; the average listing price is $24.24 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.