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Water Heater Pan

Fail

Shoppers spend only $65K a year here, so Water Heater Pan is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$65K/yr102K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
57%top-5 click share · 13 brands · 103 sellers

Flapen Score

Water Heater Pan against its category

The dotted line is the Tools & Home Improvement average. Past it, Water Heater Pan is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Heater Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Water Heater Pan 102K times last year and spent an estimated $65K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
1.7%
Market size, estimated
$65Ka year
Peak month
July1.4× the quietest month
Top search term
water heater pan45K searches a year

02 · Price

A sale here is worth $36.54.

Listings sell for $36.54 on average, from $18.14 to $86.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $36.54 that is $4K to $9K a year per listing.

Average price
$36.54inside the $15 to $100 sweet spot
Price range
$18.14–$86.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7,114 within Plumbing. It carries 725 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
48%
Out of stock, average day
0.0%
Average rank
#7,114in Plumbing
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
725per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Water Heater Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

103

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

13%

  • Eastman39%
  • Camco18%
  • Oatey11%
  • Elite Tool Center9%
  • Everflow6%
  • VANPET4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Water Heater Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Water Heater Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water heater pan45K/yr
  • water heater drain pan18K/yr
  • hot water heater pan14K/yr
  • water heater drip pan7K/yr
  • water heater tray5K/yr
  • hot water tank pan5K/yr
  • water heater pan 30 inch4K/yr
  • hot water heater drain pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Water Heater Pan

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Thickness”
4.1%of orders come back
“Thin and dinged”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Heater Pan questions

Answered from the same tracked data.