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Water Heater Element

Fail

Demand is soft, at -40.6% this quarter, so Water Heater Element is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$229K/yr159K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
42%top-5 click share · 15 brands · 56 sellers

Flapen Score

Water Heater Element against its category

The dotted line is the Tools & Home Improvement average. Past it, Water Heater Element is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Heater Element market on Amazon at a glance

Shoppers on Amazon United States searched for Water Heater Element 159K times last year and spent an estimated $229K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
4.3%
Market size, estimated
$229Ka year
Peak month
February2.9× the quietest month
Top search term
water heater element66K searches a year

02 · Price

A sale here is worth $33.48.

Listings sell for $33.48 on average, from $8.46 to $157.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.48 that is $3K to $8K a year per listing.

Average price
$33.48inside the $15 to $100 sweet spot
Price range
$8.46–$157.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #4,687 within Plumbing. It carries 651 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#4,687in Plumbing
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
651per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Water Heater Element products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

56

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

42%

Top 20: 94%

Open market

18%

  • DROMIX33%
  • Rheem17%
  • Beaquicy9%
  • Camco9%
  • NISHCON7%
  • ATEEfaee6%

Demand

Water Heater Element search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Water Heater Element search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water heater element66K/yr
  • hot water heater element18K/yr
  • rheem water heater element13K/yr
  • electric water heater element8K/yr
  • 4500 watt water heater element8K/yr
  • water heater heating element4K/yr
  • whirlpool hot water heater element5K/yr
  • rheem xe40m06st45u1 heating element4K/yr
  • ge water heater element4K/yr
  • heating element for water heater4K/yr

Reviews and returns

What reviews say buyers love and hate about Water Heater Element

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Smell”
4.6%of orders come back
“still no smell at this time”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Water Heater Element questions

Answered from the same tracked data.