Water Heater

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.1M a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-24.5%

Conversion, latest week

1.4%

Market size, estimated

$9.1Ma year

Peak month

January2.4× the quietest month

Top search term

water heater752K searches a year

Listings sell for $154.52 on average, from $13.57 to $1471.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $154.52 that is $116K to $155K a year per listing.

Average price

$154.52above the $15 to $100 sweet spot

Price range

$13.57–$1471.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$116K–$155K

Returns

4.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #116 within Plumbing. It carries 3,145 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

8.5%

Average rank

#116in Plumbing

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

3,145per listing

Listings tracked

104

40 products launched here in the last 12 months. Amazon counts 36 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

40

Successful launches

36Amazon's first-year sales bar

Average brand age

38 months