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Water Fire Extinguisher

Fail

The top 5 brands take 100% of clicks, so Water Fire Extinguisher is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$139K/yr84K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
97%top-5 click share · 2 brands · 28 sellers

Flapen Score

Water Fire Extinguisher against its category

The dotted line is the Tools & Home Improvement average. Past it, Water Fire Extinguisher is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Fire Extinguisher market on Amazon at a glance

Shoppers on Amazon United States searched for Water Fire Extinguisher 84K times last year and spent an estimated $139K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
0.7%
Market size, estimated
$139Ka year
Peak month
July2.0× the quietest month
Top search term
water fire extinguisher49K searches a year

02 · Price

A sale here is worth $251.98.

Listings sell for $251.98 on average, from $162.61 to $365.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $251.98 that is $63K to $126K a year per listing.

Average price
$251.98above the $15 to $100 sweet spot
Price range
$162.61–$365.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$63K–$126K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Fire Safety. It carries 115 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
17%
Out of stock, average day
0.0%
Average rank
#111in Fire Safety
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Water Fire Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$21K$42K$63K$84K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Buckeye75%
  • Amerex25%
  • Open — no brand owns it (0%)

Demand

Water Fire Extinguisher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Water Fire Extinguisher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water fire extinguisher49K/yr
  • water extinguisher10K/yr
  • water fire extinguisher refillable13K/yr
  • refillable water fire extinguisher5K/yr
  • water can fire extinguisher6K/yr

Reviews and returns

What reviews say buyers love and hate about Water Fire Extinguisher

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Water Fire Extinguisher questions

Answered from the same tracked data.