Water Filter Replacement

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.9M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

12.0%

Market size, estimated

$12.9Ma year

Peak month

March1.4× the quietest month

Top search term

zero water filter1.1M searches a year

Listings sell for $38.41 on average, from $21.58 to $95.86. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $38.41 that is $576K to $768K a year per listing.

Average price

$38.41inside the $15 to $100 sweet spot

Price range

$21.58–$95.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

15,000–20,000

Revenue per listing a year

$576K–$768K

Returns

1.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #24 within Water Filtration & Softeners. It carries 26,189 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#24in Water Filtration & Softeners

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

26,189per listing

Listings tracked

23

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months