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Water Filter Housing

Fail

Demand is soft, at -4.1% this quarter, so Water Filter Housing is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$131K/yr148K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
44%top-5 click share · 17 brands · 76 sellers

Flapen Score

Water Filter Housing against its category

The dotted line is the Tools & Home Improvement average. Past it, Water Filter Housing is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Filter Housing market on Amazon at a glance

Shoppers on Amazon United States searched for Water Filter Housing 148K times last year and spent an estimated $131K. The top 5 brands take 74% of clicks. Demand peaks in Feb–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
2.4%
Market size, estimated
$131Ka year
Peak month
February2.1× the quietest month
Top search term
water filter housing53K searches a year

02 · Price

A sale here is worth $37.52.

Listings sell for $37.52 on average, from $14.59 to $145.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $37.52 that is $0 to $4K a year per listing.

Average price
$37.52inside the $15 to $100 sweet spot
Price range
$14.59–$145.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #638 within Plumbing. It carries 765 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#638in Plumbing
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
765per listing
Listings tracked
35

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
64 months

Products

Top Water Filter Housing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

76

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

20%

  • Pentek19%
  • Hydronix18%
  • Culligan15%
  • SimPure13%
  • MewMore8%
  • Purevua6%

Demand

Water Filter Housing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.1×

Search terms

Top Water Filter Housing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water filter housing53K/yr
  • whole house water filter housing17K/yr
  • filter housing13K/yr
  • water filter canister9K/yr
  • rv water filter housing6K/yr
  • 10 inch water filter housing7K/yr
  • 10 water filter housing6K/yr
  • 3/4 water filter5K/yr
  • clear water filter housing4K/yr
  • water filter housing 10 inch5K/yr

Reviews and returns

What reviews say buyers love and hate about Water Filter Housing

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Filtration”
19%of negative reviews mention “Leak-Proof”
4.7%of orders come back
“Leaks like crazy”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Water Filter Housing questions

Answered from the same tracked data.