Water Filter Cartridge
FailDemand is soft, at -10.0% this quarter, so Water Filter Cartridge is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $245K/yr169K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 39 sellers
Flapen Score
Water Filter Cartridge against its category
The dotted line is the Tools & Home Improvement average. Past it, Water Filter Cartridge is stronger. Inside it, weaker.
Market
The Water Filter Cartridge market on Amazon at a glance
Shoppers on Amazon United States searched for Water Filter Cartridge 169K times last year and spent an estimated $245K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $245Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- water filter cartridge42K searches a year
02 · Price
A sale here is worth $20.92.
Listings sell for $20.92 on average, from $10.09 to $34.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $20.92 that is $16K to $21K a year per listing.
- Average price
- $20.92inside the $15 to $100 sweet spot
- Price range
- $10.09–$34.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #87 within Water Filtration & Softeners. It carries 10,584 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #87in Water Filtration & Softeners
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 10,584per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Water Filter Cartridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 3-Pack
- Price
- $11.15
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 5y ago
Amazon Basics 10-Cup Pitcher with Filter Compatible with Brita Water Filter
- Price
- $23.67
- Rating
- 4.4/5
- Reviews
- 8,042
- Age
- 6y ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack
- Price
- $17.82
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 6y ago
Aquaboon 5 Micron 10 x 2.5 Sediment Filter - Whole House Water Filter Replacement Compatible with Well Water Filters - P5 AP110 WHKF-GD05 6 Pack
- Price
- $23.32
- Rating
- 4.7/5
- Reviews
- 5,541
- Age
- 9y ago
ICEPURE 1 Micron 2.5 x 10 Whole House CTO Carbon Sediment Water Filter Cartridge Compatible with DuPont WFPFC8002 WFPFC9001 SCWH-5 WHCF-WHWC WHCF-WHWC FXWTC CBC-10 RO Unit Pack of 4
- Price
- $26.77
- Rating
- 4.6/5
- Reviews
- 6,299
- Age
- 6y ago
Trending
90-day click momentum
AquaWeaver 5 Micron Sediment Water Filter Cartridge 10 x 2.5 Whole House Filter Replacement Compatible with All Standard 10-Inch RO and Well Water Filter Systems HF-150A WH-S200-C AP11T 6 Pack
- Price
- $21.56
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 8mo ago
Culligan SCWH-5 Whole House Water Filter Cartridges - Standard-Duty Carbon Replacement Filter Reduces Sediment Rust Scale & Dirt for Clean Drinking Water or for Cooking 15 000 Gallons Pack of 2
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 1,942
- Age
- 12y ago
1 Micron 2.5 x 10 Whole House CTO Carbon Water Filter Cartridge Replacement for Under Sink Water Filter System Dupont WFPFC8002 WFPFC9001 FXWTC SCWH-5 WHEF-WHWC WHCF-WHWC AMZN-SCWH-5 4Pack
- Price
- $26.90
- Rating
- 4.6/5
- Reviews
- 7,698
- Age
- 9y ago
Aquaboon 5 Micron 10 x 2.5 Sediment Filter - Whole House Water Filter Replacement Compatible with Well Water Filters - P5 AP110 WHKF-GD05 6 Pack
- Price
- $23.32
- Rating
- 4.7/5
- Reviews
- 5,541
- Age
- 9y ago
Membrane Solutions 5 Micron 10x2.5 String Wound Whole House Water Filter Replacement Cartridge Universal Sediment Filters for Well Water - 6 Pack
- Price
- $29.07
- Rating
- 4.7/5
- Reviews
- 5,224
- Age
- 6y ago
Newest
by launch dateAquaWeaver 5 Micron Sediment Water Filter Cartridge 10 x 2.5 Whole House Filter Replacement Compatible with All Standard 10-Inch RO and Well Water Filter Systems HF-150A WH-S200-C AP11T 6 Pack
- Price
- $21.56
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 8mo ago
Amazon Basics Under Sink Water Filter System NSF/ANSI 42 & 372 Certified Easy Twist-and-Lock Design 11 000 Gallons 1 Year Service Life White
- Price
- $34.84
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 11mo ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 3-Pack
- Price
- $11.15
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 5y ago
Amazon Basics 10-Cup Pitcher with Filter Compatible with Brita Water Filter
- Price
- $23.67
- Rating
- 4.4/5
- Reviews
- 8,042
- Age
- 6y ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack
- Price
- $17.82
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
39
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Amazon Basics57%
- Aquaboon9%
- PUREPLUS7%
- ICEPURE7%
- Membrane Solutions6%
- Culligan5%
- Open — no brand owns it (4 brands, 10%)
Demand
Water Filter Cartridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Water Filter Cartridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water filter cartridge42K/yr
- water filters cartridges22K/yr
- water filter cartridge replacement19K/yr
- amazon basics water filter13K/yr
- replacement under-sink water filters13K/yr
- water filter cartridges12K/yr
- cartuchos para filtros de agua8K/yr
- amazon basics water filter pitcher9K/yr
- replacement water filter cartridges7K/yr
- cartucho de filtro de agua6K/yr
Reviews and returns
What reviews say buyers love and hate about Water Filter Cartridge
We read the reviews and the return reasons for every product selling here.
“Poor quality water filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Filter Cartridge questions
Answered from the same tracked data.